TR47 Challenge 2.0

News

bruced
October 10, 2014

Following the runaway success of its TR47 distance challenge, Scotland’s finest clubmaker, John Letters, is introducing a new challenge focusing on accuracy – in a bid to prove their TR47 irons are not only the longest but also the straightest on the market.

The TR47 irons, which launched in 2013, have proved immensely popular with customers. The first TR47 challenge promised that the pioneering clubs would make every golfer ’47 yards longer’ across their bag – or they would get their money back.

More than 500 golfers took the challenge in 2013 at their nearest Direct Golf store and not a single customer took up the offer of a refund.

And now the team at John Letters are inviting golfers to visit their local Direct Golf store to hit three shots with their current seven-iron on the in-store swing monitors, followed by three shots with the TR47 seven-iron.

Staff will measure the ‘dispersement’ on the two sets of shots – in short, how far from a designated target the shots were – and demonstrate just how much straighter the TR47 irons are than their current clubs.

As with the previous challenge, any golfers purchasing the irons who don’t see a huge improvement in their accuracy will be able to return the clubs and get their money back.

Direct Golf’s Chris Clarke said: “The TR47 iron is the best-selling iron in the 96-year history of John Letters and was also acclaimed as the best-performing iron in many magazine reviews.

“As a result, the original TR47 challenge was a huge success, and proved the TR47 irons are definitely the longest irons on the market. And thanks to the TR47 Challenge 2.0, we’re confident that they’ll soon be officially the straightest, too.

“The combination of the TR47’s Tour Proven Rifle project X shaft and its low torque UST grip means every swing with a TR47 iron will result in a solid impact and unrivalled accuracy.

“We have huge confidence the product can live up to this claim, and we’re certain this challenge will be every bit as success as the original TR47 challenge.”

The 2.2mm thin face on the TR47 irons combine with a classic look, Project X high-end steel shaft and the UST Mamiya low torque grip, to give the irons unparalleled distance and feel. The set also gives the customer the option of the increasingly popular hybrids in the longer clubs which aids performance for most golfers.

What’s more, the TR47 set – comprising nine clubs, with a three and four hybrid and five-iron to sand wedge – sits cheaper than many brands at just £399.

The range of woods has also proved popular, with sales of the driver and fairway woods exceeding expectations last year – especially the 13 and 15 degree options, which make it much easier for many golfers to use a driver. The driver’s 15-3-3-3 titanium face combines with a lightweight UST V2 Shaft to afford maximum distance and forgiveness – and all for just £149.

John Letters has been producing golf clubs since 1918 and many prestigious golfers have used the brand, including former Open champions Fred Daly, Paul Lawrie, Lee Trevino and Gary Player, Ryder Cup captains Dai Rees, Sam Torrance and Bernard Gallacher.

To discover more about the John Letters ‘TR47 Challenge’* or to book visit your nearest Direct Golf store or go online at direct-golf.co.uk/johnlettersshop/tr47.

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