Titleist launching new iron

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bruced
April 17, 2013

Titleist are set to go to market with their highly successful new 712U forged utility iron that has added an exciting new dimension to long-game performance.

Only introduced to the US PGA Tour late last year, the Titleist 712U, according to a spokesman, has already, in just 14 events, become the most played utility iron on Tour with the new Masters champion, Adam Scott, heading the list of the Tour pros who are using it.

Planned to hit the retail stores from May 15 at a recommended price of $180,00 (steel shaft) and $200 (graphite shaft), Titlelist’s new long iron will provide the games high speed, traditional, blade-iron users with a proven improved playability and shot control.

Says Geoff Ogilvy, one of the Titleist staff players who have been using the 712U: “I don’t like the look of hybrids, but the 712U looks great at address.

“It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”

The club head has been especially engineered with a deep centre of gravity position for a higher MOI band which in turn helps to increase stability and playability versus the traditional long iron, while, at the same time, offering enhanced trajectory and spin control versus the traditional hybrid.

The 712U also features a wider camber sole design that promotes clean turf interaction and is versatile when it comes to hitting high or low shots. It also uses a tapered-tip iron shaft for additional trajectory control.

The forged, hollow body 1025 steel construction with a high speed 455 steel face insert is the key, says its manufacturers, to the ‘performance, looks and feel that have made Titleist irons the number one choice of players across the world’.

“During development of 712U we worked closely with our tour players to design a utility iron that delivers a great combination of consistency and control,” said Steve Pelisek, the General Manager of Titleist Golf Clubs.

“The deeper CG results in a higher MOI that increases stability at impact, helping players achieve more consistent distance and trajectory control, whether hitting shots high or low.

“It is because the 712U has been so well received out on tour, that we have decided to make the club available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” Pelisek added.

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