Survey hails QHotels’ membership flexibility
Flexibility of membership is the main reason why people join the golf clubs at QHotels – that is the finding of a members survey carried out by the brand, the UK's largest golf resort operator.
And the friendliness of staff and the club as a whole was the second most popular reason given for becoming – and remaining – a member at one of QHotels' 10 resorts.
The questionnaire, which was completed by almost 500 members, is carried out annually by the group in order to gauge member satisfaction at each resort and across the group as a whole.
Options on offer at QHotels resorts include the traditional style of golf membership, the increasingly popular Country Club – where members can enjoy all facilities at the resort – and QFairway, the country's most flexible programme, which affords up to 50 rounds of golf from just £295.
The survey also showed the vast majority of members, 70 per cent, play more than 20 rounds a year and are likely to use the off-course facilities at their club (72 per cent). And it is those facilities and the condition and design of the golf course which most influence their decision on where to play their golf (51 per cent).
More than 67 per cent of respondents have been a member at their club for longer than three years, with 52 per cent likely – or very likely – to participate in handicap competitions, while an impressive 90 per cent confirmed they would be likely or very likely to recommend QHotels membership to a friend.
Of those surveyed, 38 per cent felt that they associated QHotels' golf most with ‘top-quality courses and facilities', while 35 per cent associated the brand with ‘flexible membership'.
One area which QHotels officials feel needs attention, however, is the social side of the golf clubs, where they were disappointed to learn that just 33 per cent of members admitted they were likely to attend social functions.
But, overall, the findings proved to be highly encouraging for the group, as Claire Rowland, the brand's director of marketing, explained.
She said: "Overall, we're very pleased with the feedback the survey has generated, not only in the number who responded but also in the largely positive comments. But, as always with these things, you can sometimes glean more from the disappointing information and to learn that only 33 per cent of members are ‘likely' to attend social evenings makes us realise this is a focus for us moving forward.
"While the results are largely heartening for QHotels across the country, we will ensure we will not rest on our laurels and continue to improve in all areas. Ultimately, in the perfect scenario, you'd want to have 100 per cent of people saying they were delighted with everything – and we should continue to aim for that."
The multi-award-winning, four-star QHotels group offers championship-standard courses in 10 unique resort locations, including Slaley Hall – voted ‘Best Golf Hotel/Resort in the North of England' for the third successive year in the 2017 Today's Golfer Travel Awards and host of 18 European Tour and European Seniors Tour events – Belton Woods, Oulton Hall, Mottram Hall, and Forest Pines Hotel and Golf Resort.
Why golf shoes are the most overlooked piece of equipment that can help your game
Don’t neglect your golf shoes.
The 7 best golf courses in Kenya including DP World Tour stop Muthaiga
Seven of the finest courses in Kenya alight this list.
WATCH: ‘A little fat’ – Young golfer hilariously buries his clubhead in the ground
Isn’t this just how things go?
Six great reasons to visit golfing Mecca Wilmington in Delaware
Why you should visit the First State’s golfing mecca.
Are the TaylorMade P790 Irons at the head of the class?
TaylorMade have crafted something special in the P790s.
What was in the bag for Srixon staffer Hideki Matsuyama’s title win at Genesis Invitational?
Hideki Matsuyama was dialled in during an incredible final round.
What you need to know about the new Wilson Dynapower forged irons
Find out if the new Wilson Dynapower forged irons are for you.
WATCH: Golf course maintenance crew lose control of cart and drive it off bridge
Out of control maintenance men can be a curse.
PING refresh PLD Milled putters – and the standards are as high as ever
There is nothing about the 2024 PING PLD Milled putters that is really surprising but the range lives up to the name.
Tiger Woods makes rare wood change in adjusted 2024 bag
Tiger Woods makes a big change.