Spieth the new face of Coca-Cola

Jordan Spieth has signed a multi-year deal with Coca-Cola, said to be "one of the biggest the company has made with an athlete".
The 22-year-old will become one of the new faces of the soft drink company, appearing in TV commercials, digital and social media campaigns, outdoor advertising and on product packaging.
"Coca-Cola has always been associated with iconic sporting events and some of the world's greatest athletes, so this is an incredibly cool opportunity for me," Spieth said in a statement.
"As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways."
The financials have not been released, but according to Spieth's agent, Jay Danzi, it's one of the biggest deals the company has ever made with an athlete, one which will put Spieth on par with the likes of Lebron James, Taylor Swift, and Jennifer Aniston – all of whom are endorsed by the company as well.
Spieth burst onto the scene last year while he was still only 21 years old, winning two majors and three further PGA Tour titles, taking home numerous awards and collecting more than $50m in earnings as he rose to the top of the world rankings.
He's also made the perfect start to the new year, soaring to an eight-shot victory at the Tournament of Champions in Hawaii.
"There is no question Jordan is a generational talent, even as his professional career is just getting started," said Stuart Kronauge, senior vice president of brand marketing for Coca-Cola North America.
"As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values and character both on and off the course make him an ideal Coca-Cola brand ambassador."
Spieth is already sponsored by Rolex, Under Armour, Titleist, SuperStroke, AT&T, and NetJets.
Latest
-
News
Padraig Harrington expecting ‘serious party’ if Ryder Cup played with crowds
Harrington accepts playing with no crowds would be a better option than another postponement.
-
News
Ryder Cup qualification ‘one of the biggest goals’ of 2021 for Sergio Garcia
The Spaniard is the top points scorer in the competition’s history.
-
News
‘My best is ahead of me’ – Justin Rose motivated by winning majors, not rankings
The Englishman endured a first winless season since 2009 in 2020 and starts this week’s Omega Dubai Desert Classic ranked 38th in the world.
-
News
Justin Rose concerned about his chances of defending his Olympic title
Rose won gold in Rio in 2016 but the former world number one is currently outside the qualifying places.
-
News
Rory McIlroy on latest near-miss in Abu Dhabi: ‘I don’t feel like I played great’
McIlroy avoids mentioning final-round blues but admits he needs to get more consistent.
-
News
Tyrrell Hatton eyes Ryder Cup spot after winning Abu Dhabi HSBC Championship
Hatton carded a closing 66 to finish 18 under par.
-
News
Tyrrell Hatton wins Abu Dhabi HSBC Championship as Rory McIlroy misses out
Australia’s Jason Scrivener recorded an eagle and five birdies in a back nine of 29 to claim second place.
-
News
Rory McIlroy leads the way in Abu Dhabi as he eyes overdue victory
McIlroy will have to keep his Ryder Cup team-mates at bay if he is to claim the trophy.
-
News
Tyrrell Hatton dominant as Rory McIlroy falters in Abu Dhabi
Hatton led by five shots at the end of a second weather-affected day.
-
News
Phil Mickelson on Tiger’s latest surgery: ‘I feel bad because golf should be a game of a lifetime’
Mickelson admitted he was saddened by the news of Woods’ latest back surgery.