Provison events is living the American dream
Provision Events (PVE) is ready to kick off one of their busiest ever months as they team up with American Golf to run the biggest ever free golf event in Europe at ExCel in London next weekend (April 7-9).
The event, which is run in conjunction with Sky Sports and the European Tour, expects to attract more than 10,000 visitors over the three days and cements PVE’s growing reputation as one of the world’s leading sports activation agencies.
PVE’s success story has seen the company, which has UK offices in London, Scotland and the Isle of Wight, grow from having a small presence at the London Golf Show in 2005 with just one inflatable golf net, to looking after every aspect of the hugely popular American Golf event for the second successive year.
PVE co-founder Nick Clemens said: “We have certainly come a long way. When we started out we put together a UK golf development roadshow at family events but we are now offering full scale interactive features and a comprehensive event management service.
“We have promoters from the biggest shows and tournaments around the world approaching us as a result of the reputation we have built through our fan zones and interactive activities.
“At ExCel we are doing everything – the concept, design, organising, the electrics, the carpet, the full show build and branding and complete event management.
“We worked with American Golf last year and it was hugely successful, so it is great to be working with them again. They know we can deliver a high end, interactive golf show.”
PVE has built up an impressive portfolio of partners over the last 12 years, working with the likes of the Olympics, The Open, Ryder Cup, PGA Tour and the Presidents Cup. And American Golf is delighted to have joined forces once again with them at the ExCel show, which will be hosted by TV personality Denise van Outen.
Daniel Gathercole, director of marketing and communications at American Golf, said: “We worked with PVE last year and we were very impressed with their work, vision and commitment. They boast a formidable reputation and are always devising innovative new ideas.
“It is a great partnership, and one that we see continuing and getting stronger over time.”
PVE is now a global brand and it will boast a presence in China – where they are working on the Volvo China Open for the first time – and the United States, as well as the UK and Morocco over the coming weeks.
- To discover more about Provision Events, visit www.provisionevents.co.uk.
Rory McIlroy bemoans ‘ugly year’ and seeks solution to divide in golf world
The arrival of Saudi-backed LIV Golf series has fractured the game in 2022.
On this day in 2014 – Europe retain Ryder Cup with Gleneagles victory
The Gleneagles victory was Europe’s eighth win in 10 matches.
‘Is this where I am going to die?’ Nicolas Colsaerts on kidney disorder battle
The Belgian is the focus of attention this week as he belatedly defends the Cazoo Open de France title he won three years ago.
On this day in 2008: Ryder Cup misery in Louisville for Nick Faldo’s Europe team
Faldo was heavily criticised for his tactics in the closing singles.
Open champion Cameron Smith wins first LIV trophy in just second start
The world number two is the highest-ranked player to join the rebel series.
Robert MacIntyre beats Matt Fitzpatrick in play-off to win Italian Open
MacIntyre birdied the first extra hole at Marco Simone Golf and Country Club, the venue for next year’s Ryder Cup.
Matt Fitzpatrick holds narrow lead ahead of final round at Italian Open
Rory McIlroy and Aaron Rai are one shot off the pace.
Rory McIlroy picks up the pace to claim lead ahead of Matt Fitzpatrick in Rome
McIlroy’s group looked unlikely to complete their second rounds after taking three hours to play nine holes.
Matt Fitzpatrick leads way at Italian Open despite ‘inconsistent’ display
The US Open champion held a one-shot lead over fellow Englishman Tom Lewis,
Rory McIlroy rues a late night until eagle gets him flying in Italian Open
The four-time major winner was only a shot behind leader Matt Fitzpatrick after the first round of the Rome event.