Ojee Golf makes cut at Sport Technology Awards


Ojee Golf’s unique training aid, the TALON MK2, has been shortlisted for an award at this year’s Sports Technology Awards, to be held in London, in May.

The TALON MK2 – the brainchild of Ojee Golf founder Matt Hulbert and his father, Paul – is on a short list for the ‘Best Participation Technology’ award. It provides golfers with real-time feedback on the four pivotal angles of address and will look to impress judges with its scientific, patented technology as well as its functionality and durability.

Founded in 2014, the Sports Technology Awards was the first initiative to celebrate the hugely influential force of sports technology and is now acknowledged as the industry leader.

Previous award winners include the NBA, BT Sport, the BBC, Chelsea FC, Ticketmaster, O2, Team Sky, Sky Sports, and the All England Lawn Tennis Club (Championships) Limited, while previous award winners in the golf industry include the R&A, VPAR and the 143rd Open Championship.

The winner will be determined by an independent panel made up of some of the sports technology industry’s most renowned and influential people, including Paul Francis, head of sports science at Adidas; Pete Samara, director of innovation and technology for Formula 1; and Mike Ruddell, head of technology innovation at Sky Sports.

Teesside-based Hulbert, who founded Ojee Golf in 2014, said: “Getting a vote of approval from such a high-calibre panel is a massive achievement in itself, but to be shortlisted for this particular award is a great sign for us.

“Whether or not we ultimately win the prize, we are delighted to have been recognised thus far. It’s a major fillip for us and a big boost moving forward as we look to increase our product range.”

With the standard of the field particularly high this year, Rebecca Hopkins, STA Group’s chief executive, said: “The range of technology submitted varied widely and offered outstanding levels of innovation – we didn’t envy the judges their task. Clichéd as it is to say that being shortlisted is a result in itself, but in this case – given the competition – it is true.”

The innovative TALON MK2 training aid – which retails at £199 – delivers real-time, visual feedback through a digital display unit that attaches securely to the top of any golf club. Together with a separate, sturdy wireless back unit, the TALON MK2 utilises patented technology to remove guesswork by calculating and displaying clearly angles of address.

    The 2018 Sports Technology Awards takes place at the Roundhouse, Camden, London, on May 3.




  • News

    Fowler confident of major success

    One of the best players on tour yet to win a major, Rickie Fowler heads into this week’s US Open at Shinnecock Hills full of confidence.

  • Features

    US Open: Crunching the numbers to find this year’s winner

    Want to pick the ultimate fantasy team… var VUUKLE_EMOTE_SIZE = ""; VUUKLE_EMOTE_IFRAME = "" var EMOTE_TEXT = ["HAPPY","INDIFFERENT","AMUSED","EXCITED","ANGRY","SAD"] var VUUKLE_CONFIG = { apiKey: "bc9fd4eb-d7be-4d00-87ef-b570563b015f", articleId: "38053", tags: "Dave Tindall, Exclusive Features, Features, The 19th Hole, US Open", author: "Dave Tindall", // Lang wordpressSync: true, eventHandler: function (e) { console.log(e); if (e.eventType == 'wpSync') { jQuery.ajax({ type: 'POST', data: { "action": "save_comment_to_db", "comment_post_ID": e.comment_post_ID, "comment_author": e.comment_author, "comment_author_email": e.comment_author_email, "comment_author_url": e.comment_author_url, "comment_content": e.comment_content, "comment_type": e.comment_type, "comment_parent": e.comment_parent, "user_id": e.user_id, "comment_author_IP": e.comment_author_IP, "comment_agent": e.comment_agent, "comment_approved": e.comment_approved, "comment_date": e.comment_date, "comment_date_gmt": e.comment_date_gmt, "comment_karma": e.comment_karma }, url: "/wp-admin/admin-ajax.php", beforeSend: function () { }, success: function (data) { } }); } }, // Articles - recommendations in emotes and comments widget recommendationsWideImages: false, recommendationsProtocol: "http", globalRecommendations: false, // Colors darkMode: false, color: "108ee9", // By Widget comments: { hideRecommendedArticles: false, hideCommentInputBox: false, enabled: true, commentingClosed: false, maxChars: '3000', countToLoad: '5', toxicityLimit: '80', transliteration:{ language: 'en', enabledByDefault: false, }, customText: {}, }, emotes: { enabled: false, hideRecommendedArticles: false, size: '70', // icons size firstImg: '', firstName: 'HAPPY', secondImg: '', secondName: 'INDIFFERENT', thirdImg: '', thirdName: 'AMUSED', fourthImg: '', fourthName: 'EXCITED', fifthImg: '', fifthName:'ANGRY', sixthImg: '', sixthName: 'SAD', disable: [], customText: {}, }, powerbar: { enabled: true, defaultEmote: 1, customUrls: { facebook: '', google: '', twitter: '', linkedin: '', }, customText: {}, }, }; (function () { var d = document, s = d.createElement('script'); s.async = true; s.src = 'https://cdn.vuukle.com/platform.js'; (d.head || d.body).appendChild(s); })();

    Dave Tindall
  • News

    McIlroy to opt for more conservative US Open approach

    As Rory McIlroy tries to plot his way to a first major crown since 2014, he has revealed discipline and patience will be his key words at the US Open this week.

  • The 19th Hole

    Ian Poulter reveals the extent of Shinnecock Hills rough

    It seems the lightning quick greens won’t be the only thing making the players’ lives miserable at Shinnecock Hills this week.

  • The 19th Hole

    A look at the crazy 18th green at the US Open

    The 118th US Open tees off at Shinnecock Hills on Thursday and it looks like players are in for a real treat.

  • News

    Brooks Koepka eager to bounce back from injury

    Defending US Open Champion Brooks Koepka has endured a tumultuous time after suffering a severe wrist injury.

  • News

    Jordan Spieth confident putting woes behind him

    Jordan Spieth is hoping the part of his game that used to be his biggest strength will click back into gear this week as he seeks a second US Open title.

  • Colin Montgomerie

    Golf365 Recall: The European cameos at the US Open in the 21st century

    Matt Cooper looks back at the recent history of the year’s second major, with a close look at the Europeans who thrived without winning.

    Matt Cooper
  • News

    Mickelson: USGA must avoid ‘carnival golf’ at US Open

    Phil Mickelson has urged the USGA to avoid a repeat of the “carnival golf” that blighted the last US Open at Shinnecock Hills.

  • Courses

    Verdura turns to technology to bring out the best in golfers

    Sicily???s Verdura Resort is using technology to take analysis to a whole new level after the opening of its Indoor Performance Institute.