New Titleist Pro V1, Pro V1x

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For nearly 15 years, the exceptional distance, scoring performance and consistency of Titleist Pro V1 and Pro V1x golf balls have been making a difference in the games of golfers around the world, from tour professionals to the lowliest amateurs.

It was in October 2000 that the original Pro V1 prototype first appeared on the PGA Tour at the Invensys Classic in Las Vegas. Forty-seven players put the ball in play that week, marking one of the largest pluralistic shifts of equipment at one event in golf history. In March 2001, just four months after launching to golf shops, Titleist Pro V1 became the best-selling golf ball in the marketplace.

“The launch of Pro V1 was especially significant in that for the very first time the best performing golf ball for tour players was also the best performing golf ball for all golfers,” said Mary Lou Bohn, Vice President of Titleist Golf Ball Marketing and Communications.

Pro V1 and Pro V1x (which launched in 2003) have been the most played golf balls at every level of competitive golf and the best-selling models around the world ever since. That’s because the Titleist Golf Ball R&D and Operations teams, representing more than 20,000 years of golf ball-making expertise, have worked every day to make the No 1 ball in golf even better with each new generation.

The new 2015 Titleist Pro V1 and Pro V1x models, available in golf shops beginning Jan 30, are the result of a continuous process rooted in research and development, technological advancements, comprehensive player testing and validation, and precision manufacturing.

Comparatively, Pro V1 has a softer feel, slightly more long game spin and a penetrating trajectory for a shallower angle of descent for more roll. Pro V1x offers a slightly firmer feel, lower long game spin and launches higher with a steeper angle of descent.

“Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can’t just point to one or two things,” said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D. “The difference is everything. We have more people with more experience designing and making golf balls, the largest intellectual property portfolio and the most sophisticated precision manufacturing processes.

“The 2015 Pro V1 and Pro V1x are the culmination of all that knowledge and all of that technology. The original Pro V1 was revolutionary, no question, but we’ve learned a lot in the last 15 years and these new Pro V1 models are the best we’ve ever made.”

SOFTER COVER ENHANCES SHORT GAME CONTROL AND FEEL

The 2015 Pro V1 and Pro V1x golf balls feature a new, patented thermoset urethane elastomer cover that delivers more short game spin and control, and softer feel – while maintaining their exceptional distance and flight characteristics, and best-in-class durability. The softer, reformulated cover system promises to improve feel, sound and short game scoring control, providing golfers the confidence and performance to hit it closer to the hole.

“When we set out to improve Pro V1 and Pro V1x, the product development process always starts with asking golfers how we can help them shoot lower scores,” Bohn said. “Since golfers have had such resounding success with Pro V1 and Pro V1x, this time around, they told us, ‘Don’t change much. I love the distance. I love the scoring performance. I love the durability. If you can give me slightly more spin in the short game as well as even softer feel, I’ll take it. I just don’t want to give anything up.’ So that became our design goal.”

CHOOSING BETWEEN PRO V1 AND PRO V1x

Titleist provides two distinct performance options within the 2015 Pro V1 family. Both Pro V1 and Pro V1x deliver extraordinary distance, the best scoring performance for all golfers, and long lasting durability, yet differ in feel, long game spin and flight.

Pro V1 has a softer feel, slightly more long game spin and a more penetrating trajectory for a shallower angle of descent for more roll than Pro V1x.

Pro V1 is a three-piece, multiple component technology with a very soft compression ZG process core, ionomeric casing layer, softer thermoset urethane elastomer cover, and spherically-tiled 352 tetrahedral dimple design.

Pro V1x has a slightly firmer feel and lower long game spin and launches higher with a steeper angle of descent than Pro V1.

Pro V1x is a four-piece, multi-component technology with a ZG process dual core, ionomeric casing layer, softer thermoset urethane elastomer cover and spherically-tiled 328 tetrahedral dimple design.

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