GreenClub provides vital lightbulb moment for golf
The driving force behind GreenClub’s initiative to deliver free solar energy installation believes it could be the difference between prosperity or closure for some golf clubs.
As a PGA principal partner, GreenClub aims to invest in partnerships with golf venues to generate electrical energy through solar installations. As well as reducing energy costs and delivering new revenue streams, the vision is for golf to eventually become a carbon neutral sport.
Former commercial director at the PGA, Liam Greasley, has taken the role of chief executive alongside GreenClub co-founders – successful ex-PGA coach Paul Cuddy and respected environmental engineer Karl Gallagher – providing a wealth of combined expertise.
There is no capital outlay for the clubs in the installation process on clubhouse roofs or suitable ground-mounted sites. There is also the added incentive of raising extra income with the sale of surplus energy, which is generated over a long-term contract.
And Greasley, who knows the workings of golf clubs inside out, believes it could provide a vital financial lifeline for many.
He said: “This could be about the survival of some golf clubs – definitely.
“We’ve all had challenges because of COVID but golf is about to go through the equivalent of its third winter of the year, which is unprecedented. Club management will be looking at different and innovative ways of minimising their overheads and looking for potential new revenue streams. The GreenClub proposition addresses both of those areas.
“There is a general belief that we haven’t yet seen the true impact of COVID. Income will drop off for many over the winter period and the likelihood is that revenues lost in the first six months of the year, won’t have been recovered.
“I do believe that GreenClub’s proposition could be the difference for many clubs between remaining open and having to close their doors.”
Ambitions are high for a concerted shift towards carbon neutrality for many golf clubs across the world, which will also realise new revenue streams and reduced their overheads.
Greasley said: “Our ambition is to become the premier renewable energy company in golf and beyond. We want to partner with people who see the real value of working with us and we want to engage with as many clubs as possible.”
Initially operating in Great Britain and Ireland, GreenClub already has plans in place to expand into Australia and USA, which provides access to 24,000 golf clubs.
To date, feedback from potential partners has been overwhelmingly positive with several venues already expressing an interest in becoming the GreenClub standard-bearers.
Greasley said: “There is an opportunity for clubs to be seen as leaders in the area of sustainability. But the big draw is that the initial benefit will be at least a 15-per-cent discount on your current electricity bills, increasing to more than 30 per cent once the investment is paid down. At the same time, if you have any surplus to your own needs, there will be an opportunity to sell directly to the local businesses and residents, bringing golf clubs even closer into the heart of their communities.
“It sounds ridiculous, but in terms of feedback it has been 100-per-cent positive to date. There is always a bit of scepticism in golf or life: it sounds too good to be true. But on this occasion, it isn’t.
“It’s a fantastic proposition and can work for a huge number of clubs and venues, no matter their size or location. We’re keen to discuss how the opportunity could benefit any club or venue.”
You can also download a short video here: Ray’s lightbulb moment
Stay in touch on social media:
Collin Morikawa takes two-stroke lead into WGC-Workday Championship final round
The American continues to shine on the biggest stages.
Tiger Woods ‘in good spirits’ after hospital move and further treatment
Woods survived what police said would otherwise have been a fatal crash because the interior of his vehicle remained largely intact.
Brooks Koepka in lead for second win in three events at WGC-Workday Championship
Koepka’s second round of 66 was marred only by a bogey on the 18th.
Tiger Woods moved to new hospital as he continues recovery from car crash
The 15-time major winner suffered multiple injuries in the accident.
Rory McIlroy makes solid start in quest for another World Golf Championship title
McIlroy carded an opening 69.
Dustin Johnson offers prayers to Tiger Woods and family
World Number one Dustin Johnson has exrtended his prayers to Tiger Woods and his family following his car accident.
Tiger Woods doesn’t need to play again to continue impacting golf – Rory McIlroy
Woods is recovering in hospital after undergoing surgery on significant injuries to his right leg in a car accident.
Tyrrell Hatton reveals he knew nothing of one of Ryder Cup’s most famous moments
The Concession Golf Club in Florida was named to mark an act of sportsmanship between Jack Nicklaus and Tony Jacklin at Royal Birkdale in 1969.
Rory McIlroy keen to continue track record of bouncing back from missed cuts
Victory in the WGC-Workday Championship would make McIlroy the second player to have won all four WGC titles.
Tiger Woods’ health is priority right now, not his return to golf – Rory McIlroy
Woods has had surgery on significant injuries to his right leg following a single-vehicle road accident on Tuesday.