Golf Industry to gather in Las Vegas for 2019 PGA Fashion & Demo Experience
The 2019 PGA Fashion & Demo Experience will bring together thousands of golf industry influencers to preview the newest golf apparel and accessory collections; test the latest equipment and golf technology; learn from industry experts; and network with colleagues during new and returning business programs in Las Vegas, Aug. 13–14.
The PGA Fashion & Demo Experience features widespread golf merchandise sourcing from top golf and lifestyle brands and a comprehensive education conference at the Venetian Resort, Aug. 13–14. Additionally, a new Technology Forum presents technology innovations and best practices to grow customer engagement, build facility revenue and enhance teaching methods, offered at no additional cost to attendees on the Show Floor.
Two of the event’s most popular evening programs have been refreshed by moving the Fashion Show to the new venue of TAO Nightclub on Tuesday, Aug. 13, and staging the PGA Demo Experience on a new night, Wednesday, Aug. 14, at Topgolf Las Vegas.
“The 2019 PGA Fashion & Demo Experience offers an exciting lineup of events each day and night in Las Vegas,” said PGA Worldwide Golf Exhibitions Event Vice President Marc Simon. “The new Technology Forum, new Fashion Show venue of TAO Nightclub, and new timing for the Education Conference and Demo Experience, add to the excitement of discovering hundreds of new products and services, while connecting with peers over an efficient, and fun, two-day schedule.”
The PGA Fashion & Demo Experience is open exclusively to golf industry professionals and apparel buyers attending multiple Las Vegas Fashion Week trade shows. Advance online registration is open through Aug. 12, at PGALasVegas.com. Onsite registration is available in the concourse of the Palazzo Ballroom (Level 5) of the Venetian.
Additional event details are available at PGALasVegas.com.
Top golf companies and brands will present hundreds of the latest merchandise to enhance the golf experience – including the newest apparel collections, accessories, equipment, technology, training aids, and golf-related services. The PGA Show Floor, located on the Venetian Level 5 Palazzo Ballroom, will be open on Tuesday, Aug. 13, from 8:30 a.m. – 6 p.m.; and on Wednesday, Aug. 14, from 8:30 a.m. – 3 p.m. View the full Exhibitor Directory at PGALasVegas2019.com/exhibitors.
Complimentary Technology Forum
The 2019 PGA Fashion & Demo Experience presents a new complimentary Technology Forum, focusing on technology innovations and best practices to grow customer engagement, build facility revenue and enhance teaching methods. The National Golf Course Owners Association (NGCOA) will present two technology panel programs to improve customer engagement and facility revenue on Tuesday, Aug. 13. Technology best practices in teaching and coaching golf will be the focus when national PGA Teachers of the Year Mike Adams and Mike Malaska take the stage on Wednesday, Aug. 14. Each complimentary Technology Forum session provides one MSR education credit to participating PGA Professionals.
Tuesday, Aug. 13
|1:30 p.m.– 2:30 p.m.||Golf Entertainment Technology = New Revenue
Presented by the NGCOA
|4 p.m. – 5 p.m.||Facility Management Technology to Boost Spending & Engagement
Presented by the NGCOA
Wednesday, Aug. 14
|11 a.m. – 12 p.m.||Technology Best Practices in Teaching and Coaching Golf
Featuring National PGA Teachers of the Year Mike Adams and Mike Malaska
Industry experts will present topics ranging from proven instruction methods, the latest technology advancements and retail strategies to career growth initiatives and golf facility business solutions during more than 20 classroom seminars, Aug. 13-14, in the Venetian, Level 4 meeting rooms.
The Education Conference, restructured in 2019, will start and end earlier each day to give attendees plenty of time to explore the PGA Show floor, interact with exhibiting companies and network with fellow PGA Professionals. Detailed descriptions of education sessions, instructor biographies and online registration are available at PGALasVegas2019.com/education. PGA Professionals are able to earn more than 20 MSR credits, through participation in PGA Education and PGA Fashion & Demo Experience programs.
Fashion Show & Networking Party
TAO Nightclub | Tuesday, Aug. 13
The newest apparel collections and golf lifestyle accessories from top designers will be in the spotlight of the PGA Fashion & Demo Experience when the annual Fashion Show and Industry Networking Party moves to the exciting venue of TAO Nightclub in the Venetian on Tuesday, Aug. 13, from 6 p.m. – 8 p.m.
The professional fashion runway production features live music by the TAO Nightclub DJ and is emceed by Golf Channel’s Bailey Mosier. The program also includes an Industry Networking Party throughout the nightclub. The Tuesday evening TAO event is open to all PGA Fashion & Demo Experience attendees and exhibitors.
PGA Fashion & Demo Experience Fashion Show Featured Companies
(as of 8/7/2019)
Callaway Golf Apparel
Naughty Boy Golf Wear
Spitfire Petite, Inc.
Straight Down Clothing Co
TZU TZU Sport
In addition, more than 100 golf resort, apparel and accessories brands are planning to take advantage of Las Vegas Fashion Week to introduce the newest golf and resort fashion trends, plus the latest accessory collections on the Show Floor, Tuesday and Wednesday, Aug. 13–14. View the full Exhibitor Directory at PGALasVegas2019.com/exhibitors.
PGA Demo Experience & Closing Reception
Topgolf Las Vegas | Wednesday, Aug. 14
PGA/LPGA Professionals and golf retailers will preview and test the newest innovations of top equipment and technology companies, while networking with peers, at the PGA Demo Experience and Closing Reception in the exciting setting of Topgolf Las Vegas, now on Wednesday, Aug. 14, from 4 p.m. – 8 p.m.
The PGA Demo Experience offers hands-on testing in the Topgolf Level 1 hitting bays, an indoor marketplace and a putting green inside the flagship Topgolf property. Additionally, PGA/LPGA Professionals can compete in the Topgolf Tour Qualifier during the PGA Demo Experience for an additional $6,500 purse ($2,500 to the winning team) and all event attendees can participate in the PGA Demo Experience Putting contest, featuring a $2,500 purse for the top three finishers.
Beverages and light hors d’oeuvres will be served throughout the industry-networking event and free transportation will be provided throughout the night to and from the Venetian. Pukka is the official headwear sponsor of the event and GolferAid is the official gift bag sponsor. PGA Professionals will receive four MSR credits for participating in the event. All PGA Demo Experience attendees must be registered for the 2019 PGA Fashion & Demo Experience and present their badge to enter the event.
PGA Demo Experience Participating Companies
(current as of 8/7/2019)
Athalonz Golf Shoes
Callaway Golf Company
COBRA PUMA GOLF
Perfect Practice by OHK Sports
Skooza Electric Scooters
Additionally, many equipment and technology companies will meet with influential PGA Professionals and buyers on the Show Floor at the Venetian on Tuesday and Wednesday, Aug. 13–14. View the full Exhibitor Directory at PGALasVegas2019.com/exhibitors.
Laurie Canter aiming to bounce back from Italian Open disappointment in Cyprus
Canter missed out on victory last week after a closing 72 at the Italian Open.
Big hitters could have the drive to master Augusta next month
Bryson DeChambeau could be one of the players who can overpower the iconic course.
Rory McIlroy determined to boost Masters chances by cutting out mistakes
The Northern Irishman has gone six years without adding to his four major titles.
Ross McGowan ends long wait with win at Italian Open
The Englishman had just one European Tour top 10 in four seasons when he arrived at Chervo Golf Club.
Rory McIlroy acknowledges dry spell ahead of Zozo Championship
Rory McIlroy sees this weeks’ Zozo Championship as an opportunity to end his win drought and gain some confidence.
Tiger Woods feeling in form as he returns to Sherwood in build-up to Masters
The 44-year-old is happy with his game as Masters season begins in earnest.
Spain’s Adrian Otaegui finishes with a flourish to win Scottish Championship
The Spaniard now has a professional victory in three different formats of the game.