Former IAGTO director launches new sales & marketing agency
A former director of the International Association of Golf Tour Operators (IAGTO) has launched a new travel trade sales agency for the global golf tourism industry.
Seventy2 Golf Marketing works with golf clubs, resorts, destinations and hotels, and is the brainchild of Giles Greenwood, who spent 12 years with IAGTO before leaving late last year.
Seventy2 Golf increases its clients’ sales through trade and tour operator contracting, marketing, social, influencers, events, PR and customer experiences. Its Tour Operator team also advises international travel companies on golf product and technology development.
Greenwood explained: “The golf tourism industry is missing a ‘go-to’ company when it needs to increase its golf sales and golf visitor numbers, especially via golf tour operators and the general travel trade. Having spent 15 years working at the heart of the global tourism industry, I understand the intricacies and challenges first hand.
“Seventy2 Golf increases sales for resorts and increases visibility to destinations and will make your property or destination ‘export ready’ to the travelling golfer.”
Brad Marra, vice president of resort operations at Palmetto Dunes Oceanfront Resort, South Carolina, is already a satisfied client.
He said: “Working with Seventy2 Golf has given us a greater understanding of the varied international golf tour operator marketplace. We have seen a direct increase in business, which can be attributed to their industry knowledge and industry wide contacts.”
The Seventy2 Golf roster of clients now includes resorts and travel companies in the USA and Europe and the company has just signed an agreement with one of Europe’s leading PR agencies.
For further information, and to contact Seventy2 Golf, visit seventy2golf.com, or email contact@seventy2golf.com.
Latest
-
NewsApproach change helps Richard McEvoy take share of Aphrodite Hills Cyprus Open
McEvoy shares the lead with Scotland’s David Drysdale and Finland’s Sami Valimaki.
-
European TourJack Senior sets his sights on breaking into world’s top 100 golfers
“I just need to keep pushing up those rankings and playing as well as I possibly can every single week.”
-
NewsJack Nicklaus votes for Donald Trump in US election and urges others to follow
Shortly after Nicklaus posted his statement, Trump thanked the 80-year-old for his support.
-
NewsDavid Drysdale gets a head for heights to make strong start in Cyprus
England’s Mitch Waite and American Johannes Veerman hold the lead in Paphos.
-
NewsLaurie Canter aiming to bounce back from Italian Open disappointment in Cyprus
Canter missed out on victory last week after a closing 72 at the Italian Open.
-
NewsBig hitters could have the drive to master Augusta next month
Bryson DeChambeau could be one of the players who can overpower the iconic course.
-
NewsRory McIlroy determined to boost Masters chances by cutting out mistakes
The Northern Irishman has gone six years without adding to his four major titles.
-
NewsScottish Open Winners and History
St Andrews is regarded as the home of golf, having hosted it since around 1400 AD and today it is the course that many pros look forward to.
-
NewsRoss McGowan ends long wait with win at Italian Open
The Englishman had just one European Tour top 10 in four seasons when he arrived at Chervo Golf Club.
-
NewsBryson DeChambeau Claims 400-yard Carry
With the remainder of the famous golfers doing their best to prepare for the Zozo Championship, Bryson DeChambeau has something else in mind