Former world number one Luke Donald will replace Ian Poulter as tournament host for the 2016 British Masters.
Following the resounding success of this year's tournament, which returned to the European Tour calendar after a seven-year absence, Donald succeed Poulter as host for next year's event, which will be staged at The Grove in Hertfordshire, from October 13-16.
It will be only the second time The Grove has held a European Tour event, having hosted a World Golf Championship tournament in 2006.
“I’m very delighted to say we are going to The Grove, which of course hosted a WGC back in 2006, said Donald. “I was lucky enough to be able to play that event and I’m excited we are going back there. It is a world class facility, a great hotel and I think all the players will really enjoy playing the golf course.
“The Grove is a parkland course, and it has some elevation changes. It is always presented in great condition. It has a really nice variety of some longer holes, and some drivable par fours. I think it will also be a fun course for the spectators, so it will be a great venue for the 2016 British Masters supported by Sky Sports.”
Donald hopes to build on the stellar work Poulter did as host at Woburn two weeks ago.
“Ian did a fantastic job at Woburn,” said Donald. “It was nice to see this tournament come back and have some life. We had great crowds, great support and obviously a big thanks to Sky Sports for helping to make it a big success all round.
“We knew the British Masters would get great crowds. The British people love coming out and supporting their events and supporting the British players. It was a fun and successful week.
“Woburn was a tremendous venue and Ian did a brilliant job as the ambassador. It’s my turn next and I will be looking forward to coming back and hopefully having even more success and bringing even more people to this amazing tournament.”
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