Danny Willett becomes ambassador for DESCENTE
Masters champion Danny Willett has launched the new year by embarking on a new partnership and becoming a global brand ambassador for leading luxury sportswear company DESCENTE.
The world number 11 from Sheffield has signed a long-term golf and athletic apparel sponsorship deal to showcase the trend-setting brand’s golf clothing collection, and will wear DESCENTE for the first time at this week’s Abu Dhabi HSBC Golf Championship.
Victory at last April’s Masters established Willett as a worldwide sports star and helped him to enjoy a career-best year. As well as making his Ryder Cup debut and finishing second in the Race to Dubai for the second successive year, he also represented Great Britain at the Rio Olympics, and he is delighted with the new partnership.
“I'm really excited to be joining DESCENTE,” said Willett, 29, who will be making his first tournament appearance of 2017 in Abu Dhabi.
“The clothing is fantastic quality and I really like the style. It's unique and not like anything else you see out on tour. My family and I have also been using the skiwear and it is brilliant. I'm proud to be an ambassador of such a great clothing company.”
Catherine JuYoung Rhee, sports marketing manager for DESCENTE, said: “We are thrilled at this new association with Danny, and to have partnered with the current Masters champion is a great honour for our brand.
“There is a great symmetry with the new relationship. At DESCENTE, we are always striving to deliver the ultimate sportswear performance in a fresh and exciting way, and that is mirrored by Danny’s play on the course.
“This is the perfect partnership for us and gives us the opportunity to globally increase our presence in what is a rapidly-expanding market for us.”
Working in collaboration with top athletes, DESCENTE distributes top-quality, highly-functional performance sportswear with a modern design for men and women across the globe.
Founded in Japan, DESCENTE started as a sportswear brand by producing skiwear, and is now official supplier to the Swiss national skiing team, British and Swiss triathlon teams and German bobsleigh, luge and skeleton teams.
Applying its extensive knowledge to a broad range of premium, functional sportswear products for fitness training, running, triathlon, baseball and beyond, the brand launched its golf collection in 2015.
Described as “premium athletic golf wear”, the innovative range offers high fashion and cutting-edge technology clothing for all golfers with elegant design and honed functionality. The golf collection is available in Japan, Korea, and DESCENTE’S flagship shop in London’s Carnaby Street.
Bryson DeChambeau: I don’t want to be a super-controversial figure
The big-hitting American was given some useful advice by Hollywood star Chris Pratt.
Webb Simpson eyeing Ryder Cup return after winless 2021
The American tees it up this week at the Sony Open, an event where he has a fine record.
Cameron Smith secures record-breaking wire-to-wire victory in Hawaii
The Australian made history at Kapalua with his winning total.
Viktor Hovland happy to be reunited with lost golf clubs in Hawaii
Viktor Hovland was able to breathe a sigh of relief after being reunited with his golf clubs six days after losing them in transit.
Phil Mickelson confirmed for Tournament of Champions after 21-year absence
Phil Mickelson has confirmed his participation in next month’s Sentry Tournament of Champions on the PGA Tour.
Tiger Woods ‘worn out’ after second-placed finish with son at PNC Championship
Team Woods finished two shots behind John Daly and his son John Daly II in Orlando.
Tiger Woods and son Charlie three shots back at PNC Championship in Orlando
The 15-time major winner was back in action after injury
Tiger’s back: All the best social as Tiger Woods returns to the golf course
The 15-time Major Champion played his first round of golf in public since his car accident in February.
Tiger Woods plays down expectations ahead of competitive golf return
Woods is playing with his son Charlie art this weekend’s PNC Championship.
Excitement building ahead of Tiger Woods’ return this weekend
Woods and his son Charlie will tee-off with Thomas and his dad Mike on Saturday afternoon in Orlando.