Algarve culture to the fore at Portugal Masters

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The unique culture of the Algarve will be sung from the rooftops as the top European Tour professionals smoke their drives at the Portugal Masters this week.

The high-profile event, hosted at Dom Pedro Victoria in Vilamoura, will see an example of the region's tradition and fine craftsmanship on every tee – with all tee markers replaced by a specially-commissioned piece of the Algarve's famous pottery.

Painstakingly hand-crafted by local potter Francisco Eugénio, the collection of typical chimney pot-style designs took an entire month to create from start to finish and they are sure to fire the imagination.

The Algarve in southern Portugal is widely-regarded as Europe's number one golf destination with 43 fabulous courses. But there is also a diverse and rich cultural experience for visitors to enjoy with the history and traditions still very much part of the region's attraction.

Maria Manuel Delgado e Silva, ATA golf product manager, said: "We've brought the Algarve's traditional culture and our love of art to the tees with these wonderful markers. They have been made the old-fashioned way to give our guests a taste of what else the Algarve can offer.

"Francisco works closely with the TASA project, which helps to keep alive the Algarve's traditions of arts and crafts and mixes new, modern designs with the old-fashioned style.

"We felt that with so much skill on display from the golfers, the expertise of local craftmanship deserves the same profile. They are all masters of their trade."

As well as taking the place on the tee boxes at Victoria, the unique markers will take pride of place alongside the Portugal Masters trophy before it is presented to the new champion this week.

For more information on the TASA project, visit www.projectotasa.com.

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