Volvo drops Masters of Asia

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Volvo have dropped their title sponsorship of the Masters of Asia and will not be extending their contract – even for this year.

Volvo today confirmed that, after careful consideration, it has decided not to take up its contractual option to further extend its golf sponsorship of the Volvo Masters of Asia for an extra year into 2009.

Following recent meetings in Singapore with events rights holder, World Sport Group and the sanctioning body, the Asian Tour, Per Ericsson, President and CEO of Volvo Event Management said, “There is no single issue that has led us to take this decision. More so it is a combination of factors.”

“The current economic climate, the unstable situation surrounding Asian golf at present and recent unrest in Thailand all played a part.”

He continued, “On reflection and taking all these issues into consideration, the board of Volvo Event Management has concluded that it would not be taking up its option on a further extension on this occasion, however (Volvo) remains open to opportunities in Asia in the future.”

Mr Ericsson paid tribute to the rights holder of the season-ending Masters of Asia, World Sport Group and the sanctioning body, the Asian Tour, commenting, “I would like to thank our partners for the opportunity given to us to develop the Volvo Masters of Asia and for their commitment and support throughout.”

Commenting on Volvo’s decision, Chris Jordan, Senior Vice President, World Sport Group – Golf said, “We understand and respect Volvo’s decision, the reasons behind it and would thank them for their long-term sponsorship of the Volvo Masters of Asia.”

“The difficult economic climate has made this a challenging year for us all, but we look forward to having the opportunity to work again with Volvo in the future.”

Meanwhile, Kyi Hla Han, Executive Chairman of the Asian Tour said, “The Asian Tour thanks Volvo for its long-term support to golf in Asia and looks forward to further opportunities to collaborate.”

He added, “Volvo’s commitment to and reputation within golf is unsurpassed and its support has been crucial to the development of Asian golf.”

Volvo’s current golf portfolio includes the new €3.25million (approx. US$4.35million) Volvo World Match Play Championship, to be held at Finca Cortesín in Spain from 29th October – 1st November 2009, the Volvo China Open and the Volvo Masters Amateur.olvo drops Masters of Asia

Volvo today confirmed that, after careful consideration, it has decided not to take up its contractual option to further extend its golf sponsorship of the Volvo Masters of Asia for an extra year into 2009.

Following recent meetings in Singapore with events rights holder, World Sport Group and the sanctioning body, the Asian Tour, Per Ericsson, President and CEO of Volvo Event Management said, “There is no single issue that has led us to take this decision. More so it is a combination of factors.”

“The current economic climate, the unstable situation surrounding Asian golf at present and recent unrest in Thailand all played a part.”

He continued, “On reflection and taking all these issues into consideration, the board of Volvo Event Management has concluded that it would not be taking up its option on a further extension on this occasion, however (Volvo) remains open to opportunities in Asia in the future.”

Mr Ericsson paid tribute to the rights holder of the season-ending Masters of Asia, World Sport Group and the sanctioning body, the Asian Tour, commenting, “I would like to thank our partners for the opportunity given to us to develop the Volvo Masters of Asia and for their commitment and support throughout.”

Commenting on Volvo’s decision, Chris Jordan, Senior Vice President, World Sport Group – Golf said, “We understand and respect Volvo’s decision, the reasons behind it and would thank them for their long-term sponsorship of the Volvo Masters of Asia.”

“The difficult economic climate has made this a challenging year for us all, but we look forward to having the opportunity to work again with Volvo in the future.”

Meanwhile, Kyi Hla Han, Executive Chairman of the Asian Tour said, “The Asian Tour thanks Volvo for its long-term support to golf in Asia and looks forward to further opportunities to collaborate.”

He added, “Volvo’s commitment to and reputation within golf is unsurpassed and its support has been crucial to the development of Asian golf.”

Volvo’s current golf portfolio includes the new €3.25million (approx. US$4.35million) Volvo World Match Play Championship, to be held at Finca Cortesín in Spain from 29th October – 1st November 2009, the Volvo China Open and the Volvo Masters Amateur.

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