TORO JOIN THE EUROPEAN TOUR
The Toro Company, a world leader in the provision of irrigation and turf maintenance equipment, has officially joined the European Tour.
The Toro Company, a world leader in the provision of irrigation and turf maintenance equipment, has signed a five-year agreement to become a Preferred Supplier to The European Tour.
This much in the same way as it was for the 2006 Ryder Cup at the K Club in Ireland where it had equipment on hand to ensure that the course was in it’s best possible condition for the biennial golf battle between Europe and the USA.
Toro’s agreement with the European Tour will see to it that the Tour’s agronomy teams at all tournaments on the European, Seniors and Challenge Tours get Toro’s full support through the provision of essential equipment in widely differing climates the world over.
Founded 93 years ago in response to customer demand, Toro has enjoyed a strong and successful relationship with the Tour since 2000.
During that period, says the European Tour website, “Toro has supplied the highest levels of service, showcasing its portfolio of world class turf care, equipment and support, ensuring that courses are presented to players, promoters, sponsors and the public in the best possible condition”.
Toro supplies and services many of the worlds leading golf resorts and through its relationship with the Tour, a company spokesman said, is seeking to further consolidate its reputation as a brand leader in this sector.
“This partnership is very important to both Toro and The European Tour,” said Andy Brown, Toro’s European Corporate Accounts Manager.
“As The Tour continues to expand around the globe we believe that Toro, with the professional commitment of our distributors, can help ensure that the highest standards of course preparation are maintained.”
David Garland, Director of Tour Operations for The European Tour, responded by saying: “Everyone associated with a tournament on The European Tour International Schedule expects the course preparation to be of the best possible condition and our agronomy team will work closely with Toro to ensure that these high standards are achieved.
“We are delighted to renew our partnership with Toro, who provide the essential maintenance machinery and support services in this sector, and look forward to extending our strong, long standing relationship.”
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