TITLEIST LAUNCH NEW NXT BALLS
Titleist have announced the introduction of new and improved versions of their top-selling NXT Tour and NXT Extreme golf balls.
Titleist, the undisputed leader in golf ball technology, have announced the introduction of new and improved versions of their industry-leading NXT Tour and NXT Extreme golf balls.
The upgraded balls, say Titleist, have been designed to “deliver best in category performance, distance and quality for golfers looking to optimize performance and maximize distance”.
“With the established equity in and the immense loyalty to the Titleist NXT golf ball franchise, our primary objective was to make the best performing and best-selling golf balls in their respective categories the most advanced to date,” said George Sine, Vice President, Golf Ball Marketing and Strategic Planning – Worldwide.
“The New NXT Tour advancements in tee-to-green performance have been designed to accelerate its acceptance by better, aspiring players, while the enhancements to the New NXT Extreme establish new benchmarks for distance and soft feel within the two-piece premium golf ball segment”
More simply put, the ‘two piece premium golf ball segment’ could be described as the golf ball segment occupied mainly by the medium to higher handicap golfer unwilling to pay premium prices.
Expanding upon its long and soft legacy, Titleist believe the advancements made to the New NXT Tour have elevated its position in the high performance multi-layer category.
Titleist expect, on the other hand, that the New NXT Extreme will “continue to deliver superior distance and soft feel with a more controlled ball flight” and believe it will maintain its established leadership position in the market place.
The direction taken with their two new NXT balls, Title added, followed significant consumer research and player validation by the respective target audiences – not only in so far as performance was concerned, but also in regard to price positioning, packaging and naming of all new offerings.
Among the enhancements to the New NXT Tour and New NXT Extreme is the introduction of the new Staggered Wave parting line that was first utilized by Titleist in their new Pro V1 and Pro V1x golf balls launched earlier this year.
“The Staggered Wave parting line effectively increases the dimple surface coverage on the golf ball which contributes to improved aerodynamics and a more consistent ball flight,” said Bill Morgan, Senior Vice President of the Acushnet Company’s Golf Ball Research & Development.
“The combination of the new Staggered Wave parting line, with improved surface coverage and dimple dimension changes, will provide golfers with optimized distance off the driver and long irons, as well as a slightly higher ball flight with both the NXT Tour and NXT Extreme.”
Another improvement first introduced by Titleist in their Pro V1 and Pro V1x golf balls and now incorporated into the New NXT Tour and NXT Extreme, is the new Alignment Integrated Marking (A.I.M.) sidestamp, which provides a unique point of reference.
The NXT Tour and NXT Extreme model will both carry the sidestamp which is to be accompanied by extended arrows on each side of the model name.
The A.I.M. sidestamp provides a consistent focal point for golfers to better align their putts if they desire and has been widely welcomed by all who have used balls displaying this stamp.
FEATURES AND BENEFITS OF THE NEW NXT BALLS:
NXT Tour: This ball is designed for low to mid handicap golfers seeking the combination of soft feel, high performance control and long distance.
Advanced, multi-layer construction, with a new Tour-proven, higher coverage dimple design and Staggered Wave parting line provide longer, more consistent distance.
The New NXT Tour is longer with the driver and long irons, while maintaining soft feel and high performance control into and around the greens.
This because of its:
– New higher coverage, Tour-proven 392 dimple design and new Staggered Wave parting line which give it enhanced aerodynamics and helps to fly longer distances.
– Advanced, 1.580″ core multi-layer construction which contributes to its long distance and soft feel on all shots.
– Soft and thin Fusablend cover which provides soft feel and exceptional control into and around the greens.
– New, Tour-validated A.I.M. (Alignment Integrated Marking) sidestamp to help line up putts.
– New Pro White cover color.
NXT Extreme: This ball is designed for golfers of all levels seeking extreme distance without sacrificing soft feel and greenside playability.
Featuring a soft compression, high COR core, new higher coverage dimple design and Staggered Wave parting line, the new NXT Extreme provides longer, more consistent distance, while maintaining soft feel on all shots.
This because of its:
– Improved higher coverage 392 icosahedral multi-dimple design and New Staggered Wave parting line for enhanced aerodynamics.
– Soft compression and high Coefficient of Restitution (COR) 1.550″ solid core provides high velocity for extreme distance and soft feel.
– Low spin, Surlyn cover contributes to low spin on all shots for long, straight distance.
– New A.I.M. (Alignment Integrated Marking) sidestamp to help line up putts.
– New Extreme White cover color.
To strengthen the connection with NXT players and competitive golf ball users, as well as to generate awareness and excitement of the performance advancements to the New NXT Tour and NXT Extreme products, the NXT launch will be supported by an extensive television, print and Internet advertising campaign.
Legendary actor John Cleese returns as his alter-ego Ian MacCallister, the self-proclaimed leader of ‘Golf Designers Against Distance’ who continues his campaign to ban the NXT because it is making golf too easy.
To incite his message, Ian will jump on the blog phenomenon by filming his rants and posting them on his own blog site www.NXTube.com.
The blog will feature Ian’s videos and photos, a Web Cam, his ‘Golf Designers Against Distance’ newsletter and other personal details, as well as an opportunity for golfers to share their NXT experiences in this on-line community.
The print campaign, in the meantime, will communicate the product benefits and performance improvements.
MERCHANDISING & PROMOTION: The New NXT Tour and New NXT Extreme golf balls will be sold in traditional dozen and three-ball sleeve configurations and will sport contemporary new packaging.
The New NXT Tour employs a new ebony and granite rainbow foil personality and more premium appearance, while the New NXT Extreme applies a vanguard dynamic yellow and extreme red personality to reinforce its more uppercase distance positioning.
AVAILABILITY AND PRICE: Both NXT products will available in golf shops beginning July 15, 2007 with a suggested retail price of $40.00 per dozen for the New NXT Tour and $34.00 per dozen for the New NXT Extreme.
For more information and performance comparisons, please visit:
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