Tiger signs new endorsement deal

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Tiger Woods has signed his first sponsorship deal since a sex scandal blew up in his face more than two years ago.

Tiger Woods has signed his first sponsorship deal since a sex scandal blew up in his face more than two years ago and cost him his wife and 30% of his annual endorsement revenue.

In what was also his first sponsorship deal since breaking his long-term ties with IMG to stick with his long-time IMG agent Mark Steinberg, who, the New York Post recently reported, had been fired by IMG for generating less revenue than he earned last year, Woods has signed a three-year contract to endorse a Japanese pain reliever marketed by the Kowa Company Ltd.

Woods has already filmed a commercial for “Vantelin Kowa,” a heat rub used for muscle and joint pain which is expected to feature strongly when the new partnership launches a campaign focusing on the Japanese market and using a combination of print, TV and Internet ads.

When announcing their new deal with the 14-time major winner, a Kowa company spokesman said.”When looking for a person for a new TV commercial for the Vantelin Kowa series, Kowa determined that Tiger Woods, with his No 1 accomplishment as a golfer and his overwhelming presence (in the sporting market), matched the promotional direction the Vantelin Kowa series would be taking,”

Woods boasted an endorsement portfolio of $90 million prior to the scandal, including deals with Ford, Gatorade, Gillette, Accenture and AT&T who are no longer part of his endorsement portfolio, yet while his has lost something like $30 million, he remains the highest earning sportsman on the planet.

And this despite the fact that he has not won anything since his behind-the-scenes antics exploded in the media and sent him running for cover to a sex-addition clinic.

Subsequently his troubles with Achilles heel and knee injuries have forced him to take a long break from golf in order to fully recover.

He hasn’t played since May 12 because of knee and leg injuries and after missing the US Open, now looks as if he could also miss next month’s Open Champion at Royal St Georges in Kent.

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