TEHAMA LAUNCH NEW ‘MINERALE’ LINE

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Tehama, the innovative, high-end US sportswear company co-founded by Clint Eastwood and Nancy Hayley, are at it again.

Tehama, the innovative, high-end US sportswear company co-founded by Clint Eastwood and Nancy Hayley, are at it again.
They have come up with a new technology that makes use of minerals to create eco-conscious sporting apparel they claim improves the performance and comfort of fabrics by providing exceptional evaporative cooling, odor resistance and added UV protection.
These naturally occurring minerals are the same that are widely used to purify and soften water because of their ability to absorb impurities.
They are able to wick and evaporate moisture quickly and are refreshed with normal washing and drying.
In addition, the natural technology in ‘Minerale’ fabrics is inside the fibers so it will not wash off or wear out. It is permanent and is always working.
Tehama plan to introduce this new ‘Minerale’ apparel line, which “expands the popular eco-conscious fashion line that was first introduced a year ago”, with their new Fall Collection at this year’s PGA Merchandise Show
“Minerale’ enables us to offer superior technical qualities of enhanced wicking, UV protection, and odor management in a pure white fabric,says Anne Ingham, the VP of Design at Tehama.
“This is something we’ve not been able to get with the carbon fabrications. It truly opens up the possibilities for keeping our styles fresh and meeting our customer requests, while still being green,” Ingham said.
The women’s collection features three items that make use of ‘Minerale’ technology.
They are:
– A mandarin collar zip placket polo (colours: pear body with espresso side panels) – MSRP: $68
– Colorblock Polo: (Colours: White body with Pear and Espresso Colorblock details) – MSRP: $68
– Sleeveless Colorblock Polo (Colours: White body with Pear panels and Espresso piping) MSRP: $64.00
The men’s collection highlights one style in three colors with Minerale¿ technology.
– Cyclone Colorblock Polo (Colours: White Body with Oxford Blue Yoke/Navy Piping, White with Merlot Yoke/Olive Piping, and White with Olive Yoke/Navy Piping( – MSRP: All $68.00

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