TAYLORMADE TOP ON US PGA TOUR

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May 13, 2008

TaylorMade Golf is currently dominating three key equipment categories on the US PGA Tour, according to the latest independent survey.

TaylorMade Golf is currently dominating three key equipment categories on the US PGA Tour, according to the latest independent survey.
The Darrell Survey, the golf industry’s official equipment authority, shows that up to the Washovia Championship, the most recent tournament surveyed, TaylorMade drivers and fairway woods have held the No 1 spot in each of the season’s first 20 events while its irons have ranked No 1 in 15 of these 20 events
TaylorMade leads the PGA Tour’s cumulative driver count with 972 in play – a figure that does not include those used in The Player Championship last week which Sergio Garcia won using the company’s latest Tour Burner.
Garcia, who led field at wind-lashed Sawgrass in both driving and greens in regulation statistics, ranks in the top 25 on the PGA Tour driving distance statistics with an average of 293 yards.
A season-best 26 players used the Tour Burner driver at the Byron Nelson Championship and Tour Burner has been the most-played driver model at the last six PGA Tour events.
TaylorMade say they have engineered the Tour Burner to promote tour-caliber distance for every type of player, explaining that it features Dual Crown technology to create an exceptionally low center of gravity (CG).
This low CG, combined with the Tour Burner’s exceptionally deep clubface, makes it easier to create vertical-gear effect at impact, which promotes the high launch angle-low spin-rate combination that promotes increased carry and distance.
TaylorMade’s new Tour Burner is scheduled to launch at retail level this month.
The famed club-makers say they are more than a metalwood company, and that they have made major strides in the past two years in building market share with their irons.
On the US PGA Tour this year, TaylorMade irons have been put into play 739 times, and the No. 1 iron model currently is the TaylorMade r7®..
However, the newest TaylorMade iron set to be validated on tour is the Tour Burner, the No 8 of which was used by TaylorMade Tour Staff pro Dean Wilson to ace the 174-yard fifth hole in the opening round of the Byron Nelson Championship.
Tour Burner irons, TaylorMade claim, feature a variety of technologies that allow them to live up to the Burner family reputation for speed and distance.
Yet they also feature a multi-functional sole that’s beveled at the back to make it perform like a much thinner sole, which increases playability from a variety of lies. This is critical to promoting a performance difference that helps separate the Tour Burner from other irons of its type.
The multi-functional sole also features a low and deeper center of gravity that makes it easy to launch the ball on a powerful and penetrating flight.
TaylorMade putters have still to lead the flat-stick category on Tour but their new Rossa Monza Spider has generated much interest because of the success Tour professionals using it.
Through the Tour’s first 20 events, the Monza Spider has been played 136 times with 12 top-10 finishes, including two wins by big-hitting JB Holmes at the FBR Open and Sean O’Hair at the PODS Championship.