SUNGLASSES WITH A DIFFERENCE

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bruced
December 28, 2006

To be a successful golfer you need to accurately measure distance and gauge depth and Peak Vision say they can help you.

To be a successful golfer you need to accurately measure terrain distance and gauge depth perception and now, say the manufacturers of Peak Vision Sunglasses, they have technology to help you see more clearly than ever.
Better even than with the naked eye.
The patented technology that enhances clarity of vision is called ‘Dual-Zone’ and the sports performance eyewear company that markets Peak Vision sunglasses claims that the technology filters light by having a gray tint at the top of the lens to block out the sun and an amber area at the bottom to highlights the greens and the general terrain.
“I used to represent another brand of sunglasses, but I dropped off their advisory panel and went with Peak Vision because I found they were the best optics I had ever seen,” says Peak Vision representative Dr. Craig Farnsworth, a La Quinta-based optometrist who has also been a vision coach for professional golfers for more than a decade.
Farnsworth, a vision coach for NBA, NFL and NHL players for 30 years before moving into golf, is so convinced that Dual-Zone technology is a winner, he suggested to J. Paul Moore, the company’s founder and CEO, that the sunglasses be renamed the “Wow” glasses, because that’s normally the first word he hears when he gives them to players for experimentation purposes.
“One of the frustrations I always had when playing sport was that the sunglasses I wore would never give me sharp vision, they always seemed a little fuzzier and blurrier than normal vision,” said Moore, who was previously in the health care field.
“As I came to the sports vision field I realized that’s how most sports glasses are made, so I set out to make new lenses,” he said.
Made in an untraditional way, Peak Vision sunglasses’ dual filters allow for more light reception while having no visual distortion.
They also offer 100 percent UV protection, he said.
“We don’t really consider them sunglasses, they’re more like performance glasses for golf,” said Kerry Walker, the southwest regional manager for Peak Vision.
“We don’t really have much competition because everything else is just a sunglass. It’s like going from regular TV to HDTV,” he said.
Farnsworth did a research project for a prominent golf magazine several years ago and found that the typical sunglass allowed 15 percent of light to come through the lens.
“That was nice for driving a car, but for golfers, when they’re reading greens, (their sunglasses) were so dark that they took them off and put them on their hats.
“They did the same thing when taking a swing,” Farnsworth said.
“Peak Vision allows players to hit a shot and feel as comfortable and better than they would if they were not wearing any glasses at all,” he said.
The company, which started four years ago, has 14 different frame styles for taste and facial geometry differences, and has sport specific lenses for golf, baseball, competitive shooting, hunting and cycling.
Moore says that Peak Vision eyewear also provides 100 percent UV400 protection from the entire spectrum of UV radiation.
“Golfers have as much as twice the incidence of UV-related eye diseases as the general population,” Moore said.
“Eye protection is every bit as important as skin protection, however, the majority of golfers remove and store their sunglasses before a four to five-hour round, putting themselves at considerable risk every time they tee up.
“Now we provide the necessary eye protection that will improve your performance in golf, not detract from it.”