Oldest car at oldest major

Mercedes-Benz will celebrate its 125th anniversary this year at the 140th Open Championship.

Mercedes-Benz will celebrate its 125th anniversary this year at the 140th Open Championship, the world’s oldest golf championship at Royal St Georges in Sandwich, Kent.

Having signed a five year partnership to be an official patron of the The Open Championship, Mercedes-Benz will pair its experience as the world’s oldest car manufacturer alongside its reputation for innovation by showcasing the world’s first-ever car the Benz Patent-Motorwagen, alongside their newest addition, the SLS AMG, at next week’s tournament.

Lueder Fromm, Director of Global Marketing Communications for Mercedes-Benz Cars, said: “For our brand, this association is not only an excellent platform, but also a great honour.

“With our commitment to this event, we very much look forward to being able to promote the close ties between the sport of golf and Mercedes-Benz.”

The agreement in place with The Open adds to their current sponsorship portfolio in world golf which sees them as official partners at The Masters, the PGA Championship and the Ryder Cup 2012.

Throughout the duration of the tournament, which runs from 14th-17th July, all the golfers competing in the prestigious event will be chauffeured to and from the course by a fleet of the latest Mercedes-Benz cars.

Former Masters’ champion and Mercedes Ambassador, Bernhard Langer commented on the deal saying, “It is an exciting time for Mercedes-Benz to be associated with the world’s oldest golf tournament, The Open Championship.

“Golf is growing in popularity and with the support of brands like Mercedes-Benz this can only improve year on year.”