Ogio set the standard

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February 2, 2010

Ogio says there’s a fine line between an ultra-lightweight bag that’s good for half a season and one that lasts for years.

Ogio believe there is a fine line between an ultra-lightweight golf bag that looks good for half and season and one that lasts for years.

In other words too light equates to too flimsy.

The company, a renowned golf and sports bag specialist, has, therefore, for its 2010 range, set a new minimum threshold for its ultra-lightweight, full-featured, stand golf bags at 3.5 lbs

“Though we are fully capable of making full-featured golf bags that weigh in less than 3.5 lbs., we’ve determined that the sacrifices in durability and construction were too great to move forward in that category,” explains Tom Gocke, Ogio’s global vice president of golf.

“Just a few extra ounces can make the difference between a bag that looks good for half a season, and one that holds up for years.”

OGIO’s lightest bag offerings – now staying above the company’s 3.5 lb. benchmark – include the updated Ozone (4.0 lbs), the Decibel (3.8 lbs.) and the Wire (3.6 lbs.).

Not surprisingly each bag is loaded with signature Ogio components.

Gocke continues, “At 3.5 pounds, golfers can enjoy the benefits of an organizing top, internal structure, sturdy leg stands and reliability, without noticing a significant weight difference.

“We have heard numerous stories from retailers who struggle with disproportionately higher returns in this category, simply because super light bags cannot withstand the game’s demands.

“Therefore, until science produces lighter materials that can stand up to the rigors of being tossed in and out of a trunk, this will remain our benchmark.”

OGIO’s 2010 light-weight stand-alone bag range in the US includes the following:

– The Ozone (MSRP: $170.00): Crowned with a 9″ Woode organizing top, the updated Ozone further features OGIO’s no-catch Arc Light stand system; anti-sink foot pads; an external ball silo; and a walking-accessible water bottle holster. The Ozone is available in Black Plaid, Ladapus, Onslaught, Sherlock Plaid, Stealth and a limited-edition Prizmata design.

– The Decibel (MSRP: $140.00): This sleek, subtle bag makes a statement through its performance. At 36″ tall, the Decibel is outfitted with a 9″ Woode top; eight pockets; plus endless specialized containers for tees, towels, gloves, putter covers, and much more. It is available in Apple, Juice, Prizmata, Red and Stealth.

– The Wire (MSRP: $110.00): The lightest bag in OGIO’s 2010 roundup still packs in features such as OGIO’s 7″ Woode organizing top; a fleece-lined valuables pocket; the company’s Crossbow shoulder strap system; plus four zippered pockets including a walking-accessible water bottle holster. The Wire is available in Hoth, Red, Sherlock Plaid and Stealth.

For more information about OGIO’s 2010 stand bags visit www.ogio.com.

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