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The marketers of Oakley eyewear, footwear and apparel must be cock-a-hoop with their foray into golf.

The marketers of Oakley eyewear, footwear and apparel must be cock-a-hoop with their foray into golf.

Their products have certainly had an impact.

Apart from the fact that a whole host of high profile professionals like stylish Ian Poulter, whiz kid Rory McIlroy and 2010 British Open winner Louis Oosthuizen all wear their sunglasses, their clothing has been widely seen on television in recent months.

McIlroy, currently one of the game’s biggest headline grabbers, wore Oakley clothing during his near-win at the Masters, and Keegan Bradley, last week’s winner at the HP Byron Nelson Championship, also carried the Oakley “O” on his sunglasses, shirts and belt.

Next year Oakley, which already has a high profile in Major League Baseball, especially with the outfielders who, more than most of their team-mates, spend much of their time following the flight of the ball against the sun or a bank of floodlights, will expand its golf lines to include a women’s collection.

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