New Woods TV ad being aired

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  • April 9, 2010

Tiger Woods’ return to action at the Masters in Augusta this week has been marked by a new Nike advertisment

Tiger Woods’ return to action at the Masters in Augusta this week has been marked by a new Nike advertisment featuring the voice of the golfer’s late father, Earl.
The 32-second commercial, the first since revelations about Woods tainted private life led to the American taking a break from the sport, aired on both ESPN and the Golf Channel on Wednesday.
In it, a recording of Woods’ father, who died in 2006, talks over a lingering black and white shot of his son, who stares motionlessly at the camera throughout in what some commentators see as being a rather ‘creepy’ ad.
“Tiger, I am more prone to be inquisitive to promote discussion,” Earl Woods says.
“I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?”
While alluding to Woods’ personal problems, the advert is a clear signal of support from Nike, who have stuck by the world number one while other sponsors, such as Accenture and AT&T, have severed ties.
A statement from Nike read: “We support Tiger and his family.
“As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father.”

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