NEW NIKE IRONS USE SUMO GEOMETRY

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September 18, 2007

Nike has applied their “the power of geometry” principle to their new, game-improvement irons, the SQ (SasQuatch) SUMO irons.

Nike Golf, who pride themselves in being the pioneer in the development of innovative equipment through “the power of geometry”, has applied the same geometric science to its new game-improvement irons, the Nike SQ (SasQuatch) SUMO irons.
Designed using “the same ground-breaking technology behind the SUper MOment (SUMO) of Inertia” that has helped propel the American company into becoming a significant competitor in the club market, their “exciting new irons are an important extension to the company’s successful SQ SUMO family of drivers, the SUMO and the SUMO², they have announced.
As in all SQ SUMO products, “everything begins with geometry”, reports Nike Golf, whose trademark PowerBow weighting creates a high moment of inertia (MOI) by repositioning weight low and deep to enhance stability.
The MOI in the SQ SUMO irons is the science behind straight and long – producing higher, longer, straighter and softer landing shots.
The SQ SUMO irons, which are packed with forgiveness, feature a long blade length and a wide sole.
“We have taken the premise of geometry that we started with in the original Nike SQ driver and are evolving it across our club line,” Tom Stites, Director of Club Creation for Nike Golf, said this week.
“With this new geometry and its high MOI, we have created what we believe is the most forgiving iron Nike Golf has ever developed.”
A responsive ultra thin Cryo Steel face plate in its No 4 to 7 irons is welded around the perimeter of the clubhead to increase the coefficient of restitution (COR) across the face for greater distance and this serves to further amplify the forgiveness across the hitting surface.
By nature, a thin-face, extreme perimeter weighted golf club head has the potential to create a harsh feel.
For this very reason, the SQ SUMO irons include a TPU polymer insert to prevent unwanted vibrations at impact for an improved feel
The new sets of SUMO irons will become available at golf shops in the USA from November 1 and will be offered in sets comprising sizes 4 to AW for men (MSRP: steel $799.99; Graphite: $999.99) and sizes 5 to SW for women (MSRP: graphite only: $999.99)

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