GOLFBUDDY MOVING INTO EUROPE

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January 8, 2009

GolfBuddy, one of the world’s best-selling handheld golf GPS systems, is set to move into the fast-growing European market.

GolfBuddy, one of the world’s best-selling handheld golf GPS systems, has announced its intention to enter the fast-growing European range finder market in 2009.
With two popular, high-specification handheld units, and work already underway to offer golfers maps of more than 5,000 courses across Europe by the end of this year, – GolfBuddy Europe is expected to replicate the phenomenal success the products have achieved in the USA, where the company holds a significant market share.
The company’s operations in Europe will be located in Dublin, Ireland, under the leadership of John Ennis, who has over 25 years of experience in the golf industry.
Ennis will be Europe’s General Manager and a 50-strong sales force in 32 countries is being appointed.
“I am tremendously excited by the launch of GolfBuddy into the European GPS range finder market,” said Ennis this week.
“It’s a proven and well-tested product and the company has gained a good market share in America by offering golfers unrivalled power, accuracy, technology and simplicity.
“GolfBuddy delivers in all these areas and we are confident that European golfers will recognise this and reinforce GolfBuddy’s status as one of the best-selling and most popular GPS range finders in the world.” Ennis added.
GolfBuddy is set to launch into Europe with two high-spec models, GolfBuddy Pro and GolfBuddy Tour, each of which will be instantly usable straight from the box as they will be delivered to golfers with courses from around the globe pre-programmed into their memories.
Every unit is packed with features including, automatic course and hole recognition, multi-language capability, score-tracking for 1,000 rounds, shot distance measurement, customizable target setting and the ability to store up to 20,000 courses in the memory.
In the meantime GolfBuddy’s course library (Over 14,000 in the US, and almost 20,000
worldwide) continues to expand at a significant rate and downloads for more than 6,000 European courses will be freely available by the end of 2009.
“We are mapping courses in Europe at a tremendous rate and before the golf season in 2009, the majority of the European courses will be ready to go.” said Peter Choi, Vice President of Sales for GolfBuddy
Consumers will be able to purchase GolfBuddy directly from traditional golf retailers or from www.gpsgolfbuddy.com