GEL LAUNCH PAUL HURRION RANGE

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April 28, 2008

GEL Golf has launched into the UK and European markets a new range of Groove Putters, the GEL Paul Hurrion Signature Range.

GEL Golf has launched into the UK and European markets an exciting new range of Groove Putters to be called the GEL Paul Hurrion Signature Range.
The official launch was made at the London Golf Show at ExCel at the the weekend.
Designed by sports biomechanist and putting guru Dr Paul Hurrion in conjunction with GEL Golf, the new range incorporates the innovative groove and insert technology that defined the original GEL Groove Putter Range and reflects over 10 years of research and development by Hurrion into the art and science of putting.
Scientific testing has proved that the use of groove technology in putters creates instant forward roll on the golf ball, thus reducing the unwelcome effects of skidding and instead giving a truer roll.
Meanwhile Hurrion’s biomechanical analysis of putting has proved that the performance of a golf ball during the first portion of the roll is the most crucial element in directing the ball towards the intended target, ensuring therefore that grooved putters will always outperform all other types of putters.
In this latest range, GEL’s unique groove technology, using a firm, multi-layer aluminium insert over a larger area, has allowed Hurrion to position weight around the perimeter of the club head, creating a high moment of inertia (MOI) and so increasing the forgiveness and creating an even truer roll of the ball.
“Working with golf technology company GEL, I have designed the Paul Hurrion Signature Range of putters to help golfers enjoy the key benefits Tour players look for on the greens.
“That is, a putter designed with horizontal grooves to impart forward roll, peripheral-weighting that maximises the sweet spot across the putter face and heel-toe weighting to increase the MOI for improved resistance to twisting on off-centre hits,” explained Hurrion, who works with a host of European Tour and Ryder Cup players.
“Based on the biomechanical principles that I have studied, the new GEL range of putters creates stability at impact in the area of the game that matters most,” he concluded.
The result quite simply is that the Paul Hurrion Signature Range delivers great feel, exceptional feedback and creates immediate forward roll ensuring that good putts are rewarded.
GEL Golf, which introduced its first range of GEL groove putters in 2007, has produced four models in the Paul Hurrion Signature Range, namely the Sedo, Sedo II, Scindo and Rego, which all retail at UK£165.
“GEL has further improved groove technology by introducing horizontal, precision-cut grooves to generate an even better topspin roll and now that we have drawn on Paul’s scientific expertise for the Signature Range, I am confident that we have developed one of the best putter ranges ever put on the market,” Alec Pettigrew, Managing Director of GEL (Groove Equipment Ltd) added
“Given the number of strokes that putting can add to a round of golf, and the beneficial effect that grooves can have on a player’s putting, the potential for grooved putters is enormous.”
Within a year of launching, GEL was proud to secure its first Tour winner.
In December 2007, American Bryan Saltus won the Johnnie Walker Cambodian Open after exchanging his regular putter for a GEL Putter.
Asian Tour statistics showed that Saltus’ putting average prior to Cambodia had been 30.4 per round but using his GEL Putter that average plummeted to 28.5 putts per round. More recently in the Philippine Open at the start of April, statistics show that GEL was the number three putter that week ahead of the likes of manufacturers PING, Titleist, Scotty Cameron and TaylorMade.
The Paul Hurrion putters are all fitted with WINN grips and the distinctive electric blue inserts that did so much to differentiate GEL’s first range of grooved putters when they were first launched into the golf market in January 2007 at the PGA Merchandise Show in Orlando.
GEL Putters are distributed in the UK by Assay Golf which is based in London and can be found at www.GELGolf.co.uk .