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February 5, 2009

ECCO has launched a new women’s golf collection which it sees as being its most comprehensive and stylish ever.

Danish shoemaker ECCO has announced the launch of its 2009 women’s golf collection, a range it sees as being its most comprehensive and stylish to date.

Featuring ECCO’s new Four Dots logo across a broad range of styles that blend distinctive elegance with advanced technologies, the 2009 range ensures the highest levels of fashion, comfort and performance.
Made using a proprietary direct-injection process that guarantees ECCO’s hallmark of durability, this stunning collection features soft, breathable leathers, ultra-slim midsoles and sleek, colour-matched outsoles.
Its colour palette of soft reds, purples and blues, vibrant metallics, black and white is expressed in a variety of classic, casual and contemporary looks.
“This luxury collection relies on our brand’s 45-year shoemaking heritage to strike a balance between superb style and maximum playability,” says Michael Waack, Head of Global Golf at ECCO.
“The looks, textures and shapes immediately grab the eye, but women will also love the enhanced stability, traction and flexibility.”
Each ECCO golf shoe, Waack explained, is crafted by more than 225 sets of highly-skilled hands during the production phase, resulting in a level of quality that cannot be matched by any major footwear manufacturer anywhere.
This labour-intensive process facilitates the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
And it no wonder then, that ECCO women’s golf shoes are worn in competition by scores of international Tour stars, including Carin Koch, Laura Davies, Juli Inkster, Pat Hurst, Sophie Gustafson, Meena Lee , Candie Kung, Linda Wessberg, Wendy Ward and many others.
The Spring/Summer 2009 women’s golf collection features 30 models, with highlights that include:
CASUAL COOL HYDROMAX:
Blending contemporary fashion with serious performance, the Casual Cool Hydromax includes modern rubber detailing and athletic inspired leather uppers, including metallics, treated for superb weather resistance. Featuring a sleek, stylish shape, the single-density TPU outsole is colour-matched to this collection’s trend-setting upper designs. Ideal stability is ensured by a low-profile, direct-injected PU midsole with asymmetrical arch support and a swing stabiliser insert. The Casual Cool Hydromax is available in 3 stylish colour combinations; White/Light Silver, White/Light Silver/Light Rose and Black/Poppy/Titanium with a suggested retail price of £ 110.
ACE GTX:
Ideal for the modern game, the ACE GTX features an optimized mix of maximum stability and walking comfort coupled with complete Gore-Tex waterproof protection. These sport-infused styles feature a distinctive system of interlocking support elements wrapping completely around the heel area. A proprietary direct-injection process fuses both PU and TPU to the shoe upper, creating a unique, one-piece construction that cradles the heel, keeping it comfortably secure during all phases of the swing. This modern shoe is available in White/Silver Metallic and White/Blue Bell/Silver Metallic colour options with a suggested retail price of £ 125.
CASUAL PITCH HYDROMAX:
Marking the convergence of off-course and on-course performance, these head-turning shoes feature colour-matched TPU outsoles for top-to-bottom fashion coordination. Playful stitching details make subtle statements across a wide variety of upper patterns featuring ECCO’s own Hydromax treated weather-resistant leathers. This contemporary range is also available in Velcro for added functionality. Available in an array of colour options including; White/Silver Metallic, White/Concrete/Light Rose and Black/White/Raspberry this shoe has a suggested retail price of £ 100.
FASHION LIFE PREMIER:
Taking golfers from the course to the clubhouse and beyond, Fashion Life Premier features distinctive uppers made from luxurious leathers with elegant finishes for a truly feminine look. The sleek appearance of a new, low-profile midsole with direct-injected PU is ideal for stylish-yet-serious players. Top-to-bottom fashion coordination and lightweight comfort is guaranteed via a sleek, single-density TPU outsole colour-matched to the distinctive upper designs. A series of pre-molded traction bars with exceptional durability ensure ideal grip throughout the swing. Fashion Life Premier is available in Light Silver/Light Gold and White/White/Light Silver colour options with a suggested retail price of £ 90.
To find out more about ECCO, please visit www.eccogolf.com