ECCO launch 2010 men’s range

ECCO’s 2010 men’s collection showcases highest-grade leathers and an expansive range of new styles.

Danish shoemaker ECCO’s new Spring/Summer 2010 men’s golf collection showcases highest-grade leathers, superior comfort technologies and an expansive range of new styles, from stylish classic looks to casual, street-inspired designs.

Serious players will appreciate the technical sophistication and advanced feel of the re-styled Ultra Performance Hydromax and the magnificent leatherwork on the handcrafted World Class that is second to none.

Taking performance innovation to new levels, the patent-pending stability system on the Ultra Performance guarantees unmatched torsional support, comfort and power through all phases of the swing.

This works in unison with the game’s most advanced outsole design that enhances traction, reduces weight and ensures flexibility.

Bringing a totally new look to the course, driving range and après golf, and taking its cues from modern men’s fashion, the all-new Golf Street Premier includes a classic concrete/white and street inspired licorice/coffee colourways and features, metal-rivet accents and wide, flat laces in both tonal and contrast colours.

These combine with full-grain leather uppers and a sleek outsole of pre-molded traction bars to create a truly contemporary hybrid shoe that will be sure to turn heads on and off the course.

“With each collection, we continue to redefine the golf footwear experience,” says Michael Waack, Head of Global Golf at ECCO.

“Our development and production process is completely unique, as it starts from designs built around the human foot.

“Comfort, performance and a complete commitment to quality are the driving forces, but style is also key.”

ECCO men’s golf shoes are worn in competition by scores of international Tour stars, including, Stuart Appleby, Fred Couples, Colin Montgomerie, Aaron Baddeley, John Bickerton, Bradley Dredge Thomas Bjorn, Arjun Atwal, Thongchai Jaidee and many others.

Highlights from the ECCO Spring/Summer 2010 men’s golf collection include:

World Class GTX

An accomplished union of stunning leatherwork with a full complement of advanced ECCO technology, the upgraded World Class GTX is handcrafted to be golf’s most distinguished shoe. Soft, breathable uppers showcasing elegant leathers – including rich patents – offer unprecedented performance and style integrated with a GORE-TEX® membrane for guaranteed weather resistance. Additional features include outstanding stability, a direct-injected PU and leather welt midsole and a water-repellant leather outsole with cushioning TPU in the heel area. Available in White/Chilli Red and classic Black/Black and White/White colour options.

Ultra Performance Hydromax

Showcasing golf’s most advanced outsole design, Ultra Performance enhances traction, reduces weight and ensures flexibility. Its myriad of performance features include a patent-pending direct-injected stability system, one-piece construction and advanced outsole design. These are built around an anatomical last which guarantees unmatched torsional support, comfort and power through all phases of the swing. Supportive, weather-resistant Hydromax leather uppers are highlighted by silicon embossed detailing that is both robust and functional. Available in sports inspired White/Silver/Black and the stunning Black/Gold colour options.

New Classic GTX

A fusion of traditional style and modern technology, the New Classic GTX features uppers of richly patterned “Lizard” and “Pinnacle” leathers with state-of-the-art ECCO comfort and performance. Outsoles engineered for enhanced stability feature soft TPU areas in the grip and traction zones. These work in tandem with a direct-injected midsole, integrated swing stabiliser and three-component insole unit to provide support during all phases of the swing. Catering for all tastes and complimenting all outfits, the ‘New Classic’ is available in White/Black/Black, White/Coffee/Cognac, Black/Black and an ultra stylish Coffee/Black/Coffee colour option.

Casual Cool II GTX

Distinctively modern, the Casual Cool II GTX offers an exciting sporty-meets-street look. Available in striking colour combinations, the ‘Casual Cool’ combines ECCO’s “Lexi” street leather, textile ribbons and modern rubber detailing with all the benefits of advanced ECCO technologies, including, Gore-Tex waterproof technology and superior shock absorption. A sleek, single-density, transparent TPU outsole features a visible TPU foil colour-matched to the upper. Along with a low-profile, direct- injected midsole, a two-component leather and microfiber top-layer inlay sole on 3mm fiber foam provides extra-soft cushioning and grip. Available in Black/Titanium, White/Black/Lava and the new, stylish White/Chilli Red/Black colour option.

Golf Street Premier

Taking its cues from modern men’s street fashion, Golf Street is a truly versatile collection as much at home on the course as après golf. Luxurious, full-grain leather uppers sit upon a new, low-profile, direct-injected PU midsole. A vulcanised street shoe look is enhanced by a thin, coloured strip detail on the midsole and metal rivet accents. The sleek, semi-transparent TPU outsole showcases bright, funky colours, as well as pre-molded traction bars that are extremely durable and provide enhanced grip. Synthetic blend wide-flat laces are provided in two different colours for added use customization. Available in Concrete/White/Cactus and Licorice/Coffee/Fanta colour options.