CALLAWAY TO LAUNCH SQUARE DRIVER

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Callaway Golf Company have announced they are set to launch a new square-headed driver they say will literally “change the face of the game”.

Callaway Golf Company have announced they are set to launch a new square-headed driver they say will literally “change the face of the game”.
This with their latest 2007 release, the Callaway FT-i(TM) which they are calling the new “shape of straight.”
Although it won’t be the the first square-headed driver to hit the market – Nike have already announced the launch of it’s Sasquatch Sumo2 – Callaway are confident the FT-i will be be the most advanced driver ever
“We are committed to developing the most innovative technology to help golfers better their game, and in some instances, that means starting from scratch and completely changing the shape of club design,” the announcement quotes Jeff Colton, Senior Vice President of Research and Development, as saying.
“Simply put, the Callaway Golf FT-i Driver pushes the boundaries of shape, imagination and performance.”
The new club is reported to feature a revolutionary square clubhead design that expands on Callaway Golf’s superior weight-shifting Fusion(R) technology platform that uses multiple materials in it’s clubhead construction.
The new 460cc Complete Inertial Design(TM) precisely positions discretionary weight in the outer corners of the clubhead and was designed to produce the highest total inertia of any driver on the market.
The resulting resistance to both horizontal and vertical twisting provides unrivalled forgiveness and more distance on every drive.
The FT-i Driver also incorporates Callaway Golf’s proprietary OptiFit(R) Weighting System, which produces three center of gravity configurations – Draw, Neutral or Fade – and enables golfers to choose the configuration that best suits their individual game.
It also boasts Callaway Golf’s largest, most robust CT/VFT titanium cup face, which is designed to the legal limit to dramatically increase ball speed, distance, forgiveness and stability for longer, straighter drives.
Gary Player, a Callaway Golf Staff Professional and World Golf Hall of Famer, is hugely impressed with the new driver.
“I’ve seen many new drivers come and go over the years, and I absolutely believe that the FT-i is the best I have ever had the pleasure to use,” he said
“Never before have I felt such confidence while addressing the ball nor such control while striking it.”
The FT-i Driver will be available in both standard and Tour models as well as in men’s and women’s versions.
The standard models feature lofts of 9-, 10-, 11-, and 13(HT)-degrees and feature the new Fujikura(R) Speeder(R) 586 shaft in light, regular and stiff flexes.
The 10- and 11-degree models are available left handed.
The Tour version has a slightly more open face, comes in 8.5- and 9.5-degree lofts and features the new Fujikura Speeder 686 shaft in regular, stiff and extra-stiff flexes, and the 9.5 degree model is available left-handed.
Callaway Golf will officially unveil its new FT-i driver and an array of other new products at the PGA Merchandise Show in Orlando, Florida, in January 2007.
It will be available in the shops from the beginning of February 2007, with a suggested retail price of $625.

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