Another sponsor lost for Woods
Swiss watch-maker Tag Heuer have decided to part ways with Tiger Woods, who was once one of their most visible faces.
Swiss watch-maker Tag Heuer have decided to part ways with Tiger Woods, who was once one of their most visible faces in advertising.
The news comes just months after it was reported that Nike had cut Woods’ pay, as the former world number one still struggles to pick up the pieces of his career both on and off the course – almost two years after revelations about his personal life first became public knowledge in December 2009.
“Tiger’s agent confirms Woods’ Tag Heuer relationship has expired,” read the tweet from Golf World executive editor Ron Sirak on Friday, confirming that the Swiss company and Woods had gone their seperate ways.
Tag Heuer had already scaled back the use of Woods’ image in its advertising campaigns – a process that started after his sex scandal first broke in December of 2009.
Though some companies cut ties with Woods almost immediately, Tag Heuer instead chose to wait it out and keep him on the books for the time being. But it would appear that process has come to an end, as they allowed the contract to expire.
They are the sixth company to drop the 14-time major winner, following Gillette, Gatorade, Accenture, AT&T, and Golf Digest.
Woods is playing in the WGC-Bridgestone Invititational this week, his first tournament back from injury after almost a three-month layoff due to knee and achilles injuries, and though he started solidly in the opening rounds, he has fallen off the pace set by the frontrunners.
If Woods is to regain the marketability he once had, he will almost certainly need to start winning tournaments again – something he has not managed since the damning revelations first broke.
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