Crown Golf grants Freedom
The fifth gear on your car. Shops which open on Sundays. 200-channel television.
We used to view these as life’s ‘extras’, but we now take them for granted. Products change, as society changes.
In comparison, the sport of golf hasn’t always had a reputation for moving with the times. However, today’s announcement from Crown Golf might change that.
Of the estimated 4 million golfers in the UK, less than 1.5 million are members of a club. So Crown Golf has created Freedom Play as a new way of joining a golf club, to encourage more golfers to take that step.
In Freedom Play, golfers pay a low annual subscription and get credits which they exchange for rounds of golf. Play at busy times and you use more credits: play when it’s quiet, and your credits go further.
The new option is now available at eight of the group’s golf clubs. Eccleston Park, The Bristol and Blue Mountain have trialled Freedom Play during the summer, and The Hertfordshire, South Essex, Stapleford Abbotts, Oak Park and Merrist Wood are introducing it for the first time this week.
“You can play in club competitions, get a golf handicap, and you belong to the club just like a full member” says Crown Golf CEO, Stephen Lewis. “It’s ideal if you’re one of the thousands of golfers in the UK who feels that they don’t play quite enough golf to justify a full annual membership.”
Surrey golfer Geoff Husband says this makes joining a golf club a less forbidding prospect. “I think it’s a good way to get more involved at the club where you regularly play. £295 is a more reasonable price for someone like me who only plays around three or four times a month.
“If I could play more often than that, then it would make sense to take up a full membership, but for now Freedom Play gives me the flexibility to play when I want, without the feeling that I am spending more than I need to on my golf. It’s a good balance, and fits the way my life is at the moment.”
The Crown Golf group is the UK’s largest golf club owner/operators, and is based at Blue Mountain Golf & Conference Centre in Berkshire.
Latest
-
NewsPatrick Cantlay wins FedEx Cup after edging out Jon Rahm at Tour Championship
Cantlay carded a closing 69 at East Lake to finish 21 under par.
-
NewsEurope hold the advantage heading into final day of Solheim Cup
The visitors are in pursuit of only a second victory on US soil in the contest’s history.
-
NewsNicolai Hojgaard completes back-to-back European Tour wins for the family
Hojgaard’s twin Rasmus won last week’s tournament.
-
NewsLeona Maguire stars for Europe before United States fight back in Solheim Cup
The hosts hit back strongly after Europe led by four points.
-
NewsMadelene Sagstrom reduced to tears as Europe dominate day one of Solheim Cup
The Swedish player was penalised for picking up her opponent’s ball to concede a putt before the allotted time had elapsed.
-
NewsControversy benefits Nelly Korda as Europe dominate on day one of Solheim Cup
The world number one was on the right side of a ruling which saw her and Ally Ewing move one up on Madelene Sagstrom and Nanna Koerstz Madsen.
-
NewsReid and Maguire get the better of the Korda sisters as Europe start strongly
Europe’s Solheim Cup team lead their American counterparts by three points.
-
NewsNicolai Hojgaard takes narrow third-round lead in Italian Open
The Dane is looking to emulate his twin brother Rasmus as a European Tour winner.
-
NewsPatrick Cantlay leads by one from Jon Rahm at Tour Championship
Rahm began four shots behind Cantlay but reduced his deficit to a single shot thanks to consecutive rounds of 65.
-
NewsTommy Fleetwood in contention as Min Woo Lee takes Italian Open lead
That gave the 23-year-old a halfway total of 10 under par, two shots clear of Fleetwood, Johannes Veerman, Adri Arnaus and Mikko Korhonen.