The ‘illegal’ club that allows you to experience the perfect shot

James Richardson
August 6, 2024

Everyone has experienced the exhilarating sensation that follows a flawless shot, regardless of skill level.

Now, Topgolf hopes to make more golfers feel that way with the aid of its brand-new offering: The Sure Thing club.

The club itself does not conform to USGA standards and cannot be used in competitive play.

The Sure Thing was created in conjunction with the Callaway engineering team and includes a number of actual and imagined design elements.

“At Topgolf, we exist to bring joy through more ways to play the game of golf, and The Sure Thing is one way we’re delivering on that purpose,” Topgolf CEO Artie Starrs said in a release.

“We want everyone to experience the thrill of hitting the ball solidly and into the air and designing a club with new players in mind is our way of helping to make that happen.”

The large face area gives you the assurance you need to locate the club face and launch the ball into the air.

The Sure Thing does not contain any actual chicken wing technology, despite what the above video would imply. However… When players test out The Sure Thing during gaming in early August, Topgolf is giving away one free order of boneless chicken wings each bay (while supplies last).

Nothing, not even rain or snow, can ruin a fun day at Topgolf unless it’s a very bad weather day. Topgolf locations are all-weather establishments with covered hitting bays equipped with heaters in the winter and fans in the summer.

Using any Topgolf clubs while playing a game is free of charge. For your convenience, they provide clubs for left- and right-handed people, men, women, children, and toddlers. There are already clubs for men and women in each bay.

If you’re more comfortable playing with your own clubs, they have designated areas within their bays to store them safely.

Topgolf will also store your clubs in their club room if they happen to be on a wait so that you can enjoy our venue without lugging them around.

The idea behind Topgolf is that it is a game that anyone can play and enjoy, even if you’re getting more hole-in-nones than hole-in-ones.

If your swing has more “room for improvement” than you’d like, they also offer lessons and classes.

They do not have a formal/golf dress code.

“Fashion is a fun way of expressing yourself, and it wouldn’t be cool of us to hinder that. Just keep in mind, we’re still a public establishment,” they say.