TaylorMade drops new by women for women Kalea Gold Premium Line

James Richardson
August 22, 2024

The brand-new Kalea Gold women’s line has been unveiled by TaylorMade Golf Company, a pioneer in technology and innovation in the golf equipment world.

It builds on the groundbreaking design of Kalea Premier, and TaylorMade pledge that every piece of equipment in Kalea Gold was designed with premium components and proven technologies to help women of all abilities play better golf.

The goal is to elevate the experience for women golfers from tee to green.

“We decided to name this line Kalea Gold because we wanted to set the gold standard with our second premier women’s line,” Michelle Penney, Principal Engineer, Product Development said.

“We’re building on the momentum of Kalea Premier to create a premium product line through design, technology, and performance. The most important part of the DNA of this product is that it’s designed by women, for women. Kalea Gold represents a new and fresh way of thinking about women’s golf club design.”

Engineers and designers identified the critical role input from women would play in the design process.

A variety of opinions

They asked four different groups of female golfers for their input.

The first of those was the TaylorMade Women’s Advisory Board.

This group is comprised of female golf industry professionals located across Europe representing specific niches: teaching, club fitting and even women’s golf travel. These women were able to give TaylorMade teams expert feedback on what both they and their female clients liked and didn’t like about the designs and the line as a whole.

The second group they tapped into was the TaylorMade Women’s Golf and Social Club which consists of employees. They were able to provide real-time, organic feedback on everything from colors incorporated into the design to the grips on each club.

Women’s data-driven/perception test panels and online reviews from Kalea Premier were the final two groups that helped guide the vision of what Kalea Gold would ultimately become.

TaylorMade engineers and product creation teams found that two main priorities rose to the top: cosmetics and performance.

Women overwhelmingly advocated for a departure from the soft, pastel colors that are often found in women’s clubs. They showed a preference for traditionally elegant colors like white, blue and gold that are found in Kalea Gold.

From a performance standpoint in testing, women found the Kalea Gold clubs to be lightweight, forgiving, and high-performing.

Through this process, TaylorMade teams gained a keen understanding of who the Kalea Gold consumer truly is. While some women were purchasing Kalea Gold as their first set of clubs, a significant portion were making the change to the Kalea Gold line for their second or even third set of new equipment.

It became clear early on that Kalea Gold showed tangible benefits for women of all abilities.

TaylorMade