Reflo x The Open: Sustainable limited edition Giants capsule drops at Royal Portrush
The Open and Reflo reveal a new limited edition range inspired by Giants.
This year’s Open returns to Royal Portrush, a course that sits on a coastline with an epic nature.
The scale is so big that The Game of Thrones was filmed around these parts and the world-famous Giant’s Causeway is just up the road.
Inspired by these scenes and the quest for the Claret Jug, the Open and sustainable performancewear Reflo have collaborated to celebrate the land, the legends and the giants who have walked before.
The Irish legend Finn McCool plays a part too – with the ancient folklore blending with the legacy of the Open.
Reflo ambassador and investor Harry Kane is fully involved with a campaign that showcases his support for performance wear that champions both athletic excellence and environmental responsibility.
Crafted with Reflo’s signature recycled performance fabrics, the range includes a curated selection of bespoke Open-branded polos, hoodies, midlayers and caps – each engineered for movement and designed to make a statement both on and off the course.
Supporting the release, Reflo will unveil a series of original content pieces filmed on location across the Northern Irish coastline, capturing the wild beauty and legendary atmosphere that inspired the collection.
From the sweeping cliffs of Portrush to the mystical basalt stones of the Causeway, this campaign will immerse fans in the story of the land and the giants, past and present, who shape the game.
Reflo on their collection launch for The Open
Rory MacFadyen, Co-Founder of Reflo said: “The Open isn’t just a golf tournament. It’s where legends are made.
“With The Giants Capsule, we wanted to honour the mythical spirit of Finn McCool and the raw beauty of the Portrush coastline, while celebrating the modern giants of the game preparing to battle it out on the links. We’ve designed each piece to carry that story. Built with purpose, rooted in sustainability and ready to perform. We’re delighted to be working alongside The Open and look forward to activating the partnership throughout tournament week, bringing the collection to life where history, myth, and sport collide.”
Matt Tomlinson, Head of Retail, Merchandise & Licensing, The R&A said: “It is very exciting for us to welcome Reflo as an Official Licensee of The Open.
“Our shared commitment to sustainability when considering product ranges, coupled with a natural desire to tell stories through merchandise, has helped us create an incredibly exciting, limited edition collection for our fans this summer.
“It has been great fun working with the team at Reflo and I am excited to see the reaction to the product over the coming weeks.”
As with all Reflo products, each item is made using recycled materials, with tree planting and water-saving initiatives integrated into every sale.
“The result is a golfwear range that champions performance and planet, designed to be worn far beyond the course.”
With just 500 of each item being made and the launch video live, fans are being encouraged to move fast. The Open x Reflo capsule is available exclusively at The Open’s Official Merchandise Shop at Royal Portrush and online at Reflo.
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