ECCO GOLF sign Thorbjørn Olesen: DP World star joins brand, Golf365 love their BIOM shoes

Contemporary Danish shoes brand ECCO have announced that 2018 Ryder Cup star Thorbjørn Olesen has joined their stable of elite tour ambassadors.

A 10-time winner around the world, Olesen has a strong sense of style and ECCO view him as a perfect fit for their golf range.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, said: “We are delighted to welcome Thorbjørn to the ECCO GOLF family.

“He has been a stalwart of European golf for a number of years, and to welcome a former Ryder Cup winner to our ranks is an honour. Everyone at ECCO GOLF is looking forward to supporting him in 2025 and beyond.”

Olesen himself added: “I’m honoured to join ECCO GOLF team of ambassadors.

“It’s exciting that I will have the chance to work with a brand from my homeland, and ECCO’s commitment to innovation and performance aligns perfectly with my own goals. I’ve always admired their shoes for their comfort and style, and I’m looking forward to representing the brand moving forward.”

The ECCO ambassador stable also includes LPGA stars Lydia Ko and Alison Lee, PGA Tour winner Erik van Rooyen, golf content creator Rick Shiels, and the pioneering golf community of Erik Anders Lang’s Random Golf Club.

They all love the brand and so did Golf365 when we reviewed the BIOM shoe last summer.

The word BIOM refers to ECCO’s natural motion technology which guarantees a sensational connection to the ground.

Add in a snug fit and luxurious leather and the package is heading in the right direction.

Liquid-injected, moulded foam midsoles add to that connection with the earth and ECCO say: “Low-to-the-ground construction and stability provides forward momentum and power during every swing and step around the course.”

Further quality comes with eight Pivix spikes that are supported by extra grooves on the sole.

A waterproof membrane on the typically soft and beautiful ECCO leather creates a wonderful look and feel.

Inside the shoes a removable and washable Ortholite insole gives tremendous, resilient long-term cushioning.

They’re available in white, black and wild dove.

We love what ECCO do for golfer’s feet and it’s easy to understand what Olesen, Lee, Ko and Van Rooyen see in them too.

READ MORE: Review – A Golf365 roadtest of the ECCO WOMEN’S BIOM C4 shoe