New partner tag puts Praia D’El Rey in a class of its own

Praia D’El Rey Marriott Golf & Beach Resort is taking its luxury golf customer experience to new levels after becoming the first venue in Portugal to partner with Tagmarshal, the leading provider of pace of play, golf management software.
The top resort in Obidos has followed the example of some of the biggest names in golf – including Major venues Carnoustie, Merion and Erin Hills – by teaming up with the brand and introducing its innovative technology on its two 18-hole championship courses, Praia D’El Rey and the much-acclaimed West Cliffs Golf Links.
Tagmarshal’s state-of-the-art analysis equipment will be carried by all golfers at Praia D’El Rey – on golf bags, trolleys and across the resort’s buggy fleet – and the benefits are set to be immediate, helping the resort to deliver the ultimate playing experience for all golfers thanks to the live tracking of players.
Providing the latest information, the live-streaming software will assist the resort’s golf course management team in monitoring the pace of play across both layouts, enabling potential slow-play bottlenecks to be quickly identified and avoided.
And with real-time data instantly available and players accountable for the time they spend on the course, Praia D’El Rey will be able to boost its operational efficiency with enhanced course flow, leading to quicker rounds and improved service delivery.
Francisco Cadete, director of golf at Praia D’El Rey Marriott Golf & Beach Resort and West Cliffs Golf Links, said: “We trialled the Tagmarshal software on both courses and were very impressed with the results.
“Slow play has been a problem in golf for a long time but we’re confident that, by keeping a close eye on the speed and flow of traffic around our courses, we can make this a thing of the past, helping to raise the golf course customer experience we provide to new heights.”
“We are delighted to have Praia D’El Rey on board as a Tagmarshal partner and look forward to assisting this prestigious resort to deliver the best possible playing experiences for its visiting golfers,” said Bodo Sieber, CEO of Tagmarshal.
“We have no doubt that the data analytics and operational efficiencies that Tagmarshal delivers will ensure that Francisco and his team continue to deliver and improve on their world-class offerings.”
Situated less than an hour north of Lisbon, Praia D’El Rey is regarded as one of Europe’s premier resorts, with the spectacular West Cliffs course being voted the ‘World’s Best New Course’ at the 2017 World Golf Awards and its other championship layout also being ranked among the continent’s top 50 courses.
In addition to golf, the resort offers an array of other world-class sports and leisure facilities including remodelled five-star ocean front and ocean premium accommodation at a cost of nearly €1m and an upgrade of its restaurant facilities.
www.westcliffs.com, www.praia-del-rey.com
Latest
-
News
On this day in 2008: Ryder Cup misery in Louisville for Nick Faldo’s Europe
Faldo was heavily criticised for his tactics in the closing singles.
-
Lucas Glover edges past Patrick Cantlay to claim back-to-back Tour wins
Glover, 43, ultimately claimed victory with a par on the 18th hole playoff after Cantlay found water off the tee.
-
Lilia Vu wins second major as Charley Hull comes up short despite stunning eagle
American Vu added the Women’s Open title to her Chevron Championship.
-
Lucas Glover holds onto lead in Memphis with Tommy Fleetwood two strokes behind
Glover said it was a scrappy day but he got ‘a lot out of’ what he had.
-
Charley Hull shares lead with Lilia Vu heading into final day of Women’s Open
The pair are nine under for the tournament.
-
On This Day in 2007 – Tiger Woods claims 13th major with victory in Oklahoma
The world number one successfully defended his US PGA Championship title.
-
Ally Ewing out to emulate Brian Harman with Open win
The pair share their southern roots, passion for hunting and college teams named the Bulldogs.
-
Ally Ewing storms clear during second round of AIG Women’s Open at Walton Heath
At 10 under par Ewing enjoyed a five-shot lead over compatriot Andrea Lee and Japan’s Minami Katsu.
-
Jordan Spieth leads by one after first round of FedEx St Jude Championship
England’s Tommy Fleetwood and Aaron Rai are the best of the British contingent, closing out Thursday on four under par.
-
Rory McIlroy delighted with Tiger Woods’ role on PGA Tour’s policy board
Woods, 47, has not played since withdrawing from April’s Masters and concedes his playing opportunities will be extremely limited going forward.