Leadingcourses.com is on a quest to help golfers throughout Europe to book their tee-times online.
Booking a tee-time should be easy and hassle free. Just select the course you want to play, select your favourite timeslot (based on time or price) and book it. Leadingcourses.com is connecting to more and more tee sheet providers and we will not stop until the majority of European golf courses is directly bookable via Leadingcourses.com.
After recently connecting to iMastergolf (Spain: 247 courses bookable now) and Teetime.cz (Czech Republic: 98 courses), we are proud to say that we are now also connected to Albatros Solutions (France, Germany, Belgium: 295 courses). As a result of this integration more than 200 golf courses in France can be booked online now, like the Evian Resort, UGOLF Courson, Golf du Champ de Bataille, Le Golf Parc Robert Hersant and many others. This brings the total of online bookable courses in Europe on Leadingcourses.com to 854.
Golf industry is still lagging behind
Compared to the travel industry, where people can book almost anything online and realtime (hotels, restaurants, flights, rental cars) golf is lagging years behind. The golf market is still very traditional and not very open to new innovations. After years of growth, many golf courses are now struggling. Fixed expenditures are high, memberships are on the decline – due to the recession a few years ago – and although the economic situation is much better right now, golfers demand more flexibility, better value-for-money and better service. Opening up to green fee players can be a solution. Without green fee players, membership contribution might have to go up.
Golf clubs stay in control
Opening up your tee sheet to green fee players is quite easy if you are using proper club management software. And it does not need to conflict with your members. A golf club is always in charge and will decide which slots are open to the general public. Especially if you have enough inventory (due to weather conditions, low season, etc.) you can just add these empty slots and portals like Leadingcourses.com will be able to fill them for you. By attracting new players, you might even attract new members while earning money in the process.
Golfers demand online booking
Golf clubs must also be aware that keeping track of the ‘occupancy rate’ and ‘yield’ of a golf course is crucial to survive in this competitive market. Neglecting this and ignoring golfers who want to book online will eventually lead to problems. Although many golfers are older than 40, they are all very savvy when it comes to booking online. This group will grow older, will get more time to spend on the golf course and they will choose an online bookable course above the other. This is especially the case in Europe when people want to book in another country. Employees working at the reception desk of a golf club in for example France, Italy or Germany might not be able to communicate in English. That’s why online booking is so great. Below some of the obvious advantages of online booking.
• no language barriers
• golfers can pick the best time slots or rates (whatever they prefer)
• golfers can decide whether they want to be added to another flight or not
• golfers can see availability directly
• golfers are 100% sure their tee-time is secured
• easy to book (no waiting for an answer, no phone calls, etc.)
Golf club benefits:
• no language barriers
• less disturbance at the reception desk (so less FTE needed)
• fill up empty slots, thus increasing the occupancy rate
• use dynamic pricing when the course is busy (higher prices)
• 100% guarantee that the golfer will show up (or you receive the money anyhow)
To see all clubs in Europe that are available for online booking on Leadingcourses.com, please visit this page.
For the full article please visit the Leadingcourses blog.
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