La Manga Club to deliver improved experience with 59club
Spain’s La Manga Club has taken its commitment to delivering a five-star golfing experience to its members and guests a step further by partnering with 59club, Europe’s leading golf customer service benchmarking and training provider.
The world-famous resort – which recently joined a select group of courses in Spain to be granted royal status by the Spanish royal household after being awarded the title ‘Real Golf La Manga Club’ – is the latest high-profile name to team up with 59club, and will use the industry specialists to provide detailed feedback on all elements of its golf operation.
La Manga Club has been at the forefront of European golf for more than four decades, with its extensive golf facilities including three 18-hole golf courses, a nine-hole academy course and an acclaimed Golf Training Centre.
As part of the new agreement, La Manga Club’s staff and facilities will be rated across all sectors of its golf business including sales, service, operations, retail, golf course, food and beverage and management. Audits will include a series of mystery test calls and visits from 59club testers, who evaluate the experience afforded to both visiting golfers and prospective members, in accordance with 59club’s criteria.
Eduardo Ruiz, director of golf at La Manga Club, said: “La Manga Club is proud of its reputation at the forefront of the global golf resort market, and we’re always looking at ways that we can improve the golfing experience we offer our guests and members.
“We have been very impressed with the range of services that 59club provides, and this knowledge will give us invaluable insight and understanding to help us engage even better with golfers.”
59club CEO Simon Wordsworth commented: “We are truly delighted to welcome La Manga Club to 59club. It’s always a pleasure to observe clubs of such calibre that push the boundaries to deliver customer service excellence.
“We will assist the team to measure and compare their service levels against the industry average and the elite performers, and with a full schedule of training days to come, we very much look forward to watching the resort go from strength to strength. Personally, it will be a great benchmark to see La Manga Club achieve a ‘Flag Designation’ at the 2019 ’59club Service Excellence Awards Ceremony’, and something that will keep everyone’s focus for the next 12 months.”
Regarded as the industry leader in its field, 59club works with hundreds of golf clubs, resorts and companies worldwide – with leading names such as the Emirates Golf Club, Gleneagles, The Belfry, The Dukes St Andrews, Trump International, Dubai Celtic Manor, The Grove and Marriott Golf, plus private clubs including Langland Bay, Ashburnham, Roehampton, Stoke Park and Gog Magog.
The 59club partnership is the latest investment that La Manga Club is making in its golf facilities, with the resort already in the process of completing a three-phase course improvement programme across its world-renowned North South and West courses over the coming months.
Three times the size of Monaco, La Manga Club has made a sparkling start to 2018, with all three of its layouts being included in the top 35 of the respected Top 100 Golf Courses website’s latest Spanish rankings and the resort being voted as ‘Spain’s Best Golf Hotel’ by UK readers of Today’s Golfer magazine for the seventh year in a row.
The official overseas training base of the Lawn Tennis Association (LTA), La Manga Club’s unrivalled extensive other facilities include a 28-court tennis centre, a new European Cricket Performance Centre and a 2,000sqm Wellness Centre. In addition, it features the choice of a five-star hotel, four-star serviced apartments and townhouses and more than 15 bars and restaurants.
For more information on La Manga Club and to book, visit www.lamangaclub.com
Daniel Gavins survives final-hole drama to win Ras Al Khaimah Championship
The Englishman held his nerve to hole for a double-bogey seven on the 18th and clinch a one-shot victory.
Gareth Bale admits to nerves on debut at the AT&T Pebble Beach Pro-am
The 33-year-old, who announced his retirement from football last month, is a two-handicapper.
Jordan Spieth wants Pebble Beach to become one of PGA Tour’s elevated events
The PGA Tour’s top players have committed to playing against each other at least 20 times a year.
G4D Open is ‘great news’ for golfers with disabilities – Brendan Lawlor
Up to 80 players will contest the inaugural event in May.
It’s been a battle – Rory McIlroy delighted to pip rival Patrick Reed in Dubai
The Northern Irishman birdied the final two holes at Emirates Golf Club to card a closing 68 and finish a shot ahead of Reed on 19 under par.
Rory McIlroy holds off rival Patrick Reed with birdie on 18 to seal Dubai win
McIlroy birdied the final two holes at Emirates Golf Club to card a closing 68 and finish 19 under par.
Rory McIlroy leads by three in bid to win his third Dubai Desert Classic title
England’s Callum Shinkwin and Dan Bradbury are McIlroy’s closest challengers heading into the final round.
Golf bid to increase diversity in sport improving but still has ‘long way to go’
Nicola Bennett is an ambassador for the Golf Foundation, helping to drive grassroots campaigns.
Richard Bland boasts share of lead at halfway stage in Dubai Desert Classic
The 49-year-old returned to complete his second round on Saturday morning, carding three more birdies and a solitary bogey in his remaining 14 holes.
On this day in 2009 – Colin Montgomerie appointed Europe’s Ryder Cup captain
The Scot made eight playing appearances in the competition.