Officials at eight golf resorts expect to give away hundreds of free winter memberships following the early take-up of their MATCH PLAY offer.
The eight venues – six QHotels properties and two DoubleTree by Hilton resorts – offered to ‘match-fund’ their golf members throughout the winter, with the introduction of the innovative scheme. The MATCH PLAY initiative enabled existing members to nominate a second, non-member* to receive exactly the same golf playing rights throughout the winter months on a complimentary basis.
And almost 100 golfers jumped at the opportunity within the first couple of weeks convincing Alan Foley – the director of golf & spa sales at the resorts’ management company, RBH – that there is a latent desire for people to play golf.
He explained: “The main purpose of the MATCH PLAY initiative was always to encourage more people into the game. It’s a free opportunity to see if you like it – or, if you’ve played before, to reignite the passion for the sport.
“Given the number of people who have already taken advantage of the offer I’m confident we will see a few hundred fresh golfers on our fairways this winter – and, hopefully, they’ll be bitten by the bug.”
The MATCH PLAY offer is available at , York; , Grantham, in Lincolnshire; , Norwich, , Broughton, Lincolnshire; , Leeds; , Hexham, Northumberland; , Shropshire; and , and runs until the end of March 2019.
As the largest golf resort operator in the UK, RBH manages eight championship and tournament golf courses across the UK, hosting events from the European Tour, European Seniors Tour, Ladies European Tour and the PGA.
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